Social Media & Recruitment Marketing Manager - Contract

Job Description:\n\nBenefits:\n\n Bonus based on performance\n Flexible schedule\n Opportunity for advancement\n\nCeleste Beauty Academy, Inc. | Charlotte-Mecklenburg, NC\n6-Month Planning-Year Contract | Pre-Opening Charter School\nContract Value: $12,000 | $2,000 per Month\n\nCeleste Beauty Academy (CBA) is seeking a creative, strategic, and results-driven Social Media & Recruitment Marketing Manager to lead CBA’s digital marketing, social media, content creation, and recruitment-marketing efforts during its charter-school planning year.\n\nCBA is preparing to open a public charter high school in August 2027 serving students through a model integrating rigorous academics, cosmetology, entrepreneurship, career readiness, and leadership development.\n\nThis role is not limited to posting content. The selected contractor will be responsible for using CBA’s digital platforms to increase community awareness, generate prospective-student and family leads, promote recruitment activities, strengthen CBA’s public presence, and support enrollment conversion.\n\nThe contractor will work closely with the Executive Director, Enrollment & Recruitment Coordinator, Principal, Board/community-outreach representatives, and other CBA vendors.\n\nContract Structure\n\nContract Term: 6 months\nTotal Contract Value: $12,000\nMonthly Contract Payment: $2,000\n\nMonthly payments will be contingent upon completion of agreed-upon deliverables, submission of required invoices/documentation, and compliance with CBA's contracting and payment procedures.\n\nThis is an independent contractor/vendor engagement and not an employee position. The contractor is responsible for their own business operations, taxes, insurance, equipment, scheduling, and other obligations associated with operating an independent business.\n\nContinued or additional work beyond the initial six-month term is not guaranteed and will depend upon CBA's organizational needs, performance, available funding, procurement requirements, and applicable approvals.\n\nRequired Business/Vendor StatusBecause this position will be engaged as an independent contractor, applicants must operate through an established LLC/business entity.\n\nPrior to contracting, the selected applicant must be able to provide:\n\n Active LLC/business information.\n Employer Identification Number (EIN), as applicable.\n Completed IRS Form W-9.\n Signed CBA independent contractor/vendor agreement.\n Required vendor and payment documentation.\n Monthly invoices corresponding with contracted deliverables.\n Business banking/payment information as required by CBA's payment process.\n Any additional procurement, grant-compliance, confidentiality, background, or vendor documentation required by CBA.\nApplicants who are unable to satisfy CBA's vendor-documentation requirements will not be eligible for this contract.\n\nPrimary ObjectivesThe Social Media & Recruitment Marketing Manager will support four primary objectives:\n\n1. Increase prospective student and family awareness of CBA.\n\n2. Generate measurable student-recruitment leads and interest-form conversions.\n\n3. Establish a consistent, professional, and recognizable digital presence leading into CBA's August 2027 opening.\n\n4. Support CBA's community outreach, recruitment events, partnerships, and school-launch communications.\n\nKey ResponsibilitiesSocial Media Management\n\nManage CBA's primary social media platforms and maintain a consistent content presence.\n\nResponsibilities include:\n\n Develop and maintain a monthly social-media content calendar.\n Schedule and publish approved content consistently.\n Create posts, reels, short-form video, stories, graphics, carousels, and recruitment announcements.\n Write captions and calls to action.\n Maintain brand consistency across platforms.\n Monitor comments and messages and route prospective-family inquiries appropriately.\n Maintain organized content files and marketing assets.\n Coordinate posting around recruitment deadlines, events, milestones, school updates, partnerships, and community activities.\nThe expected content cadence will generally include approximately 3–5 meaningful pieces of social content per week, supplemented by stories, event coverage, and campaign activity as appropriate.\n\nStudent Recruitment Marketing\n\nDigital marketing must directly support CBA's student-recruitment strategy.\n\nResponsibilities include:\n\n Develop campaigns designed to generate prospective-student and family interest.\n Promote CBA's student interest form and/or SchoolMint recruitment links.\n Create compelling calls to action for prospective families.\n Develop middle-school recruitment content.\n Create parent/family-focused informational content.\n Promote open houses, information sessions, community events, tours, school-choice events, and recruitment activations.\n Coordinate recruitment campaigns with CBA's Enrollment & Recruitment Coordinator.\n Create campaign-specific QR codes, links, and digital assets where appropriate.\n Support targeted outreach to CBA's priority communities and populations.\n Track which campaigns, events, platforms, and content generate leads.\n Assist with conversion campaigns moving families from awareness → interest → event participation → application.\nContent Creation\n\nDevelop professional marketing content that communicates CBA's mission, educational model, culture, and progress.\n\nContent may include:\n\n Student recruitment campaigns.\n Founder/Executive Director content.\n Principal and leadership introductions.\n Cosmetology-program content.\n Entrepreneurship and career-readiness content.\n Academic-program highlights.\n Community-partnership announcements.\n School-opening updates.\n Behind-the-scenes planning-year content.\n Facility updates when approved for release.\n Recruitment-event coverage.\n Family FAQs.\n Staff and Board spotlights.\n NC GROW/planning-year milestones appropriate for public communication.\n Community-impact stories.\n Countdown campaigns leading toward school opening.\nPhotography & Video Content\n\nSupport development of a high-quality visual content library.\n\nResponsibilities may include:\n\n Attend designated CBA events or recruitment activities for content capture.\n Capture or coordinate photographs and short-form video.\n Create/edit reels and promotional videos.\n Maintain organized raw and edited content libraries.\n Ensure CBA retains access to final creative assets.\n Coordinate professional photography/videography when outside support is needed and approved.\nRecruitment Events & Community Outreach Marketing\n\nSupport marketing before, during, and after CBA recruitment activities.\n\nResponsibilities include:\n\n Event flyers.\n Digital invitations.\n Countdown content.\n Reminder campaigns.\n Event recap content.\n QR-code recruitment materials.\n Event-registration promotion.\n Community-partner recognition.\n Follow-up content designed to convert attendees into prospective applicants.\nMarketing efforts should coordinate closely with CBA's requirement to maintain an active recruitment calendar and consistent community outreach during the planning year.\n\nEmail & Newsletter Marketing\n\nSupport CBA's digital communications as needed, including:\n\n Prospective-family newsletters.\n Community newsletters.\n Recruitment announcements.\n Event invitations.\n Partnership announcements.\n School-opening updates.\n Calls to action directing readers to CBA's interest/application process.\nWebsite Marketing Coordination\n\nWork with CBA's technology provider and leadership to ensure recruitment and marketing content on cbacharter.org remains current.\n\nResponsibilities may include:\n\n Providing updated recruitment copy and graphics.\n Maintaining consistent campaign messaging.\n Reviewing landing pages for clarity and conversion.\n Coordinating interest-form and SchoolMint links.\n Supporting recruitment-event updates.\n Identifying outdated information for correction.\n Ensuring social campaigns direct families to appropriate CBA-owned platforms.\nThe contractor will not be expected to perform technical website development unless separately agreed upon.\n\nDigital Advertising\n\nSupport approved digital advertising campaigns, which may include:\n\n Meta/Facebook advertising.\n Instagram advertising.\n Google or other approved digital campaigns.\n Geographic targeting.\n Audience targeting.\n Campaign setup.\n Creative testing.\n Performance monitoring.\n Lead/conversion tracking.\nAdvertising spend is separate from the contractor's $12,000 service fee unless expressly stated otherwise in the final contract.\n\nBrand Management\n\nMaintain CBA's public-facing brand standards across recruitment and marketing materials.\n\nThe contractor should maintain consistency in:\n\n Logo usage.\n Typography.\n Brand colors.\n Photography/video style.\n Voice and messaging.\n School name and identity.\n Calls to action.\n Recruitment messaging.\nMajor changes to CBA's brand identity require leadership approval.\n\nAnalytics & Monthly ReportingThe contractor must provide measurable performance reporting rather than relying solely on follower count or impressions.\n\nA monthly report should include, where applicable:\n\n Content produced/published.\n Posting consistency.\n Reach.\n Impressions.\n Engagement.\n Video views.\n Website traffic generated from social media.\n Link clicks.\n Interest-form clicks.\n Interest-form conversions where tracking is available.\n SchoolMint/recruitment referrals where available.\n Event registrations generated through campaigns.\n Recruitment leads.\n Highest-performing content.\n Audience growth.\n Paid-ad performance.\n Cost per lead, when advertising is used.\n Campaign lessons/recommendations.\n Priorities for the following month.\nThe contractor will coordinate with CBA's Recruitment Coordinator and technology/reporting systems to improve attribution wherever technically possible.\n\nSix-Month Performance ExpectationsDuring the contract period, the Social Media & Recruitment Marketing Manager will be expected to:\n\n Maintain an approved monthly content calendar.\n Maintain consistent weekly publishing.\n Develop dedicated student-recruitment campaigns.\n Support CBA's active recruitment-event schedule.\n Generate measurable traffic to CBA's interest/application process.\n Provide marketing support for school-choice and community events.\n Build a reusable content library.\n Increase CBA's visibility among prospective families and community stakeholders.\n Coordinate closely with the Enrollment & Recruitment Coordinator.\n Produce monthly marketing analytics reports.\n Regularly evaluate campaign performance and modify strategy based on results.\n Maintain accurate CBA branding and public information.\nRequired Qualifications\n\n Demonstrated social-media management experience.\n Demonstrated experience creating social content, graphics, and short-form video.\n Experience developing content calendars and executing campaigns.\n Strong written communication and marketing-copywriting skills.\n Experience using platforms such as Instagram, Facebook, TikTok, Canva, Meta Business Suite, or comparable tools.\n Ability to interpret social-media and campaign analytics.\n Strong organizational and project-management skills.\n Ability to independently manage deliverables and deadlines.\n Ability to attend designated CBA recruitment/community events when required.\n Strong understanding of brand consistency.\n Ability to collaborate with executives, recruiters, educators, community partners, and vendors.\nPreferred Qualifications\n\n Education or charter-school marketing experience.\n Student enrollment/recruitment marketing experience.\n Nonprofit marketing experience.\n Charlotte-Mecklenburg community knowledge.\n Experience marketing to parents/families.\n Experience with Meta Ads Manager.\n Google Analytics or website-analytics experience.\n SchoolMint or enrollment-CRM experience.\n Email-marketing experience.\n Photography/videography skills.\n Adobe Creative Suite experience.\n Canva Pro experience.\n Public relations or media-relations experience.\n Experience developing marketing campaigns for startup organizations or new locations.\nOwnership of Work ProductAll final content created specifically for CBA under this contract—including graphics, videos, photographs commissioned through the engagement, campaign materials, templates, marketing documents, reports, and associated organizational files—must be made available to CBA through organization-controlled systems.\n\nCBA must retain administrative access to its social-media accounts, advertising accounts, Canva/creative assets where applicable, website accounts, email-marketing platforms, analytics platforms, and other organizational marketing systems.\n\nNo CBA account may be controlled exclusively through a contractor's personal email address, phone number, or personal business account.\n\nAll account credentials and administrative access must be appropriately transferred/documented upon completion or termination of the engagement.\n\nConfidentiality & Professional StandardsThe contractor may have access to prospective-family information, internal planning information, recruitment data, unpublished school information, photographs, documents, or other organizational information.\n\nThe selected contractor must comply with CBA's confidentiality, data-privacy, branding, records, communications, and applicable student/family privacy requirements.\n\nContent containing students, minors, prospective students, families, or confidential information may only be used when appropriately authorized.\n\nApplication RequirementsApplicants should submit:\n\n Resume or professional bio.\n Business/LLC name.\n Portfolio or examples of prior social-media/content work.\n Links to social-media accounts or campaigns previously managed, when available.\n Brief statement describing relevant marketing experience.\n Examples of short-form video, graphics, or campaigns.\n Availability during the six-month engagement.\n Confirmation that the applicant can satisfy CBA's W-9 and vendor-documentation requirements.\nDo not submit sensitive tax information or a completed W-9 with the initial application. CBA will request required vendor documentation from the selected contractor during contracting/onboarding.\n\nTo Apply: Submit application materials to info@celestebeautyacademy.com\n\nCeleste Beauty Academy, Inc.\nWhere Beauty and Education Excel.\n\nFlexible work from home options available.