TITLE: Outside Advertising Salesperson
DEPARTMENT: Advertising
REPORTS TO: Director of Advertising
POSITION TYPE: Full Time
POSITION OBJECTIVES/SUMMARY:
Contribute to Maine Trust for local News advertising revenue budget expectations (for print, digital, events, sponsorship opportunities, and other company initiatives as they arise) by achieving monthly sales goals for the sales zone/territory. Professionally present and sell advertising opportunities into our portfolio of products and services to existing and potential customers.
ESSENTIAL FUNCTIONS:
Develop new accounts and achieve new dollars by upselling existing customers, such as selling digital campaigns to print only advertisers or reactivating dormant (inactive) print or digital accounts.Possess a solid working knowledge of the company’s portfolio of products and services and leverage that knowledge to increase revenue. Participate in departmental ongoing training sessions to be conversant in product offerings, rates, features and benefits, and seek out additional internal and external resources as needed to understand our product portfolio.Display a thorough knowledge of accounts, territory, and business segments for which you are responsible. Be able to complete all phases of the sales process from conducting needs analyses to developing advertising proposals to achieve successful outcomes.Demonstrate an understanding of the strategic importance of customer relationships; proactively build, maintain and use key relationships to promote sales objectives.Communicate clearly, succinctly and appropriately, both internally and with customers, documenting specific details and pricing of programs to set proper expectations and minimize errors. Understand, communicate with customers, and comply with deadlines and internal credit and financial policies to ensure smooth executions of ad campaigns.Meet the benchmarks established for your team relating to sales activity requirements (sales calls, new business, digital sales, proposals and opportunities documented in a CRM system).Attend community and business networking events to build relationships.Document progress on strategic initiatives and develop gap to goal plans to meet revenue objectives.Demonstrate understanding of competitive products within specific zones.
POSITION COMPETENCIES:
Uses CRM system to track opportunities and pipeline management and record activities for accounts.Use available technology to support sales efforts. Fluent in digital media.Takes initiative, is results driven and tenaciousLife-long learner and brings a positive outlook to the teamFlexible and adaptableResponsive and follows tasks through to completionTeam player and collaboratorAble to deliver results in a fast paced, deadline-sensitive environmentStrong communication and negotiation skills
EDUCATION / EXPERIENCE:
College degree or related experience is required. Previous sales experience with proven results is required. The position requires reliable transportation and a valid driver’s license.
SUPERVISORY RESPONSIBILITY:
None
PHYSICAL DEMANDS:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. The position requires standing, walking, sitting, repetitive keyboard / mouse use and viewing a computer monitor for periods of time.
OTHER DUTIES:
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change during the course of employment and as the business needs change.
Employee signature below constitutes the employee’s understanding of the requirements, essential functions and duties of the position.
Employee: __________________________________ Date: _________________________
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