Marketing Manager

We are seeking an experienced Marketing Manager to join a leading luxury real estate development organization in South Florida.

The Marketing Manager will oversee the day-to-day execution of marketing strategies for assigned development projects, ensuring that all initiatives align with project positioning, brand standards, timelines, and approved budgets.

This position serves as the central marketing point of contact, collaborating closely with Development, Sales, Creative, Public Relations, digital partners, and external consultants throughout project planning, launch, and ongoing sales efforts.

The ideal candidate brings strong project management capabilities, exceptional attention to detail, and experience executing sophisticated marketing campaigns within luxury residential real estate or a related industry.

Key Responsibilities

Project Marketing Leadership

- Manage integrated marketing plans for assigned development projects, ensuring timely execution within approved budgets.

- Translate marketing strategies into clear creative briefs, deliverables, priorities, and approval processes.

- Maintain a thorough understanding of project positioning, competitive landscapes, target audiences, and sales objectives.

- Present project updates, recommendations, and performance insights to leadership and cross-functional stakeholders.

Brand, Creative & Content

- Oversee the development and production of marketing collateral, presentations, advertising, signage, email campaigns, digital content, and sales materials.

- Manage creative review and approval processes to ensure accuracy, consistency, and adherence to brand standards.

- Maintain project websites, sales platforms, and digital asset libraries.

- Coordinate professional photography and video production, including creative direction, scheduling, approvals, and final deliverables.

Digital Marketing, Media & Public Relations

- Execute integrated digital, social media, advertising, SEO, and public relations initiatives in collaboration with internal teams and external agencies.

- Analyze campaign performance, website traffic, engagement, and lead-generation metrics.

- Recommend adjustments to improve marketing effectiveness and support business objectives.

- Review communications and press materials for accuracy and brand alignment.

- Prepare marketing performance reports highlighting results, opportunities, and recommendations.

Events & Sales Support

- Collaborate with Sales and Events teams to develop and execute marketing initiatives supporting buyer engagement and lead generation.

- Coordinate event-related marketing materials, invitations, communications, and follow-up campaigns.

- Ensure marketing programs align with the customer journey and overall sales strategy.

- Support sales gallery initiatives, broker engagement, and project promotional activities.

Budget & Vendor Management

- Manage project marketing budgets, vendor proposals, production costs, and related expenditures.

- Oversee relationships with creative agencies, consultants, printers, production partners, and other external vendors.

- Ensure marketing deliverables meet established quality standards, deadlines, and approved scopes.

- Coordinate necessary stakeholder and brand approvals.

- Identify potential challenges and proactively implement solutions to keep projects on track.

## Required Qualifications

- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

- Minimum of 4–6 years of progressive marketing experience, including project management, campaign execution, and budget oversight.

- Demonstrated ability to manage multiple complex marketing initiatives simultaneously.

- Strong organizational and project management skills, with experience overseeing projects from concept through completion.

- Experience managing creative production, agencies, vendors, and cross-functional teams.

- Excellent written and verbal communication skills.

- Exceptional attention to detail and commitment to brand consistency.

- Working knowledge of digital marketing, social media, advertising, website management, and performance analytics.

- Experience managing budgets and evaluating vendor proposals.

- Proficiency in Microsoft Office and familiarity with marketing and project management platforms.

- Ability to work independently, exercise sound judgment, and thrive in a fast-paced environment.

Preferred Qualifications

- Experience in luxury residential real estate, real estate development, hospitality, architecture, design, or premium consumer brands.

- Background supporting high-profile real estate developments and integrated marketing campaigns.

- Familiarity with the South Florida luxury real estate market.

- Experience collaborating with developers, sales teams, architects, interior designers, branding agencies, and creative consultants.

- Understanding of luxury residential sales processes, including broker engagement, buyer communications, lead generation, and sales gallery operations.

- Experience overseeing high-end print production, photography, video, and experiential marketing.

- Familiarity with CRM platforms, marketing automation, content management systems, and digital analytics.

- Experience working within established brand guidelines and complex stakeholder approval processes.

- Strong appreciation for architecture, design, visual storytelling, and premium brand presentation.

What Makes This Opportunity Attractive

This position offers the opportunity to work on high-profile luxury residential developments in South Florida, collaborating with experienced development, sales, and creative professionals while taking ownership of sophisticated, high-visibility marketing initiatives.

I removed the Terra name and company-specific benefits. The description is suitable for confidential candidate outreach, although the industry, location, and project details may still provide clues about the employer.