Marketing Strategy Manager
| Verified Pay check_circle | Provided by the employer$90000 - $110000 per year |
|---|---|
| Hours | Part-time |
| Location | West Des Moines, Iowa |
About this job
Job Description
Our client is seeking a strategic, customer-focused Marketing Strategy Manager to help turn insights into effective marketing strategies. In this role, you’ll work closely with cross-functional teams to identify customer needs, market opportunities, and business priorities. You’ll develop actionable plans that improve marketing effectiveness and support growth across a complex organization. Bring your strategic perspective and help turn meaningful insights into marketing that delivers value–apply today!
Work Model:
- Hybrid
What You Will Do:
- Analyze business and marketing data, market trends, customer insights, and competitive intelligence to identify opportunities and inform strategy
- Translate insights into marketing strategies that support business outcomes
- Develop strategic assignment briefs with clear marketing goals, KPIs, and measurement plans
- Define value propositions, positioning, and audience prioritization for marketing programs
- Lead the development of strategic materials, including marketing roadmaps, budgets, customer personas, and journey maps
- Partner with channel owners, creative teams, analytics, execution leaders, and business stakeholders to maintain strategic alignment
- Advise stakeholders by framing marketing decisions, prioritizing opportunities, and recommending paths forward
- Develop measurement strategies and test-and-learn approaches to evaluate performance and recommend improvements
- Present strategic recommendations and performance insights to stakeholders and leadership
- Contribute to near- and long-term marketing planning
What You Will Need to Be Successful:
- Bachelor’s degree in marketing or a related field, or direct and relevant work experience
- At least five years of experience in brand, performance, or digital marketing, with increasing responsibility for developing marketing strategies
- Ability to synthesize business insights into clear recommendations and effective strategies
- Understanding of marketing measurement and analytics
- Demonstrated success delivering measurable marketing and business outcomes through data-informed decisions
- Strategic advisory, problem-solving, collaboration, planning, prioritization, and organizational skills
- Experience developing customer-centric, omnichannel marketing strategies
- Experience marketing to consumer or business audiences in health insurance, insurance, financial services, or another regulated industry
- Experience with third-party sales channels or account-based marketing programs and platforms
Benefits Overview:
- Dental and vision insurance
- 401K
- $90,000 – $110,000 per year
Interested and qualified candidates can contact Abigail Kramer at (515) 225-7000 or email akramer@thepalmergroup.com.
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