Associate Deputy Chief, Marketing, Digital Strategy and Enrollment Growth

Applications must be submitted no later than 11:59 p.m. CT on the day before the listed closing date.

Weekly Work Hours

40

Compensation Range

Administrator Range E10

Salary Minimum

$137,680.00 Annually

FLSA

United States of America (Exempt)

Work Location

• All positions are considered on-site roles.
• After six months of employment, some positions may be eligible to apply for a hybrid work arrangement based on job responsibilities, operational needs, supervisor approval, and Dallas College policy.
• Academic (Faculty) positions require an on-campus presence, even when teaching online courses, in accordance with state law.

Position Type

Administrator

Shape the Future of Marketing, Digital Strategy and Enrollment Growth at Dallas College

Dallas College is seeking an accomplished, forward-thinking marketing executive to serve as Associate Deputy Chief, Marketing, Digital Strategy and Enrollment Growth.

This is an opportunity to lead an integrated marketing strategy that brings together institutional brand, digital experience, creative strategy, audience development, enrollment marketing, marketing technology, research, analytics, and performance to expand Dallas College's reach and impact.

Reporting to the Vice Chancellor for External Affairs, this senior leader will help strengthen how Dallas College connects with prospective students, current students, employers, community partners, and other audiences, while ensuring marketing strategies support the College's academic, workforce, student-success, enrollment, and institutional priorities.

Why This Role Matters

The way students discover, understand, and engage with Dallas College increasingly begins well before they apply. This role will help shape that journey by connecting institutional reputation and storytelling with modern digital experiences, data-informed marketing, audience strategy, and measurable enrollment growth.

The Associate Deputy Chief will balance long-term brand stewardship with measurable enrollment and workforce priorities, helping Dallas College translate its academic quality, faculty expertise, career-connected learning, workforce relevance, student outcomes, access, economic mobility, and community impact into a compelling and cohesive institutional presence.

The Leadership Opportunity

Institutional Brand & Marketing Strategy

Shape and execute a comprehensive institutional marketing strategy aligned with Dallas College's mission and strategic priorities. Strengthen the College's positioning, value proposition, messaging, visual identity, audience experience, and overall brand presence while building stronger alignment across a complex institution.

Digital Strategy & Experience

Lead the evolution of Dallas College's digital marketing and audience experience across websites, search, social media, email, mobile, marketing automation, digital advertising, and emerging platforms. Help create a more coherent and accessible digital journey that enables prospective students and other audiences to discover programs, understand the value of Dallas College, and take meaningful action.

Enrollment & Audience Growth

Connect marketing strategy directly to enrollment and student success by developing audience, recruitment, lead-generation, nurturing, remarketing, and conversion strategies. The role will support audiences that include traditional students, adult learners, transfer students, graduate students, online learners, working professionals, international students, employers, and community partners.

Creative Strategy & Storytelling

Lead an integrated creative function spanning brand design, advertising, editorial content, photography, video, social content, web creative, and campaign development. Elevate the stories of students, faculty, alumni, academic programs, workforce initiatives, employer partnerships, research, and the communities Dallas College serves.

Data, Analytics & Performance

Build marketing intelligence that moves beyond activity measures to provide meaningful insight into audience engagement, qualified demand, conversion, enrollment contribution, student outcomes, acquisition cost, and return on marketing investment. Use research, analytics, attribution, experimentation, and predictive approaches to guide strategy and investment decisions.

Enterprise Partnership

Work across Academic Affairs, Student Success and Enrollment, Workforce and Economic Development, Communications, Advancement, Information Technology, Institutional Research, campus leadership, and other partners to connect marketing strategy with institutional priorities. This role will lead through collaboration and influence, creating shared approaches to planning, service delivery, decision-making, and performance.

The successful candidate will bring the perspective of an institutional strategist, sophisticated brand steward, digitally fluent leader, creative thinker, and data-informed decision-maker.

This opportunity is particularly well suited for a leader who can:

• Connect mission, reputation, academic distinction, workforce relevance, digital engagement, student success, and enrollment growth.
• Balance the stewardship of an established institutional brand with changing audience expectations and market conditions.
• Translate research, analytics, and performance data into priorities, investments, and measurable outcomes.
• Lead brand, creative, digital marketing, paid media, audience development, marketing technology, and analytics in an integrated way.
• Build trust and alignment across a complex and decentralized organization while leading through influence and partnership.
• Develop high-performing multidisciplinary teams and strengthen modern institutional marketing capabilities.
• Bring strategic ambition together with practical execution, accountability, service, and institutional integrity.

The Impact You'll Help Create

Success in this role extends beyond marketing activity. The position is designed to strengthen institutional brand awareness and trust, increase qualified inquiries and applications, improve conversion through the enrollment journey, strengthen digital and website engagement, support enrollment in employer-aligned and high-demand programs, improve marketing investment effectiveness, and create greater alignment across Dallas College's marketing and institutional partners.

Join Dallas College

Since 1965, Dallas College has served more than three million students. With seven campuses across the Dallas-Fort Worth area, Dallas College is one of the largest community college systems in Texas and places students at the center of its work.

For a marketing leader energized by brand transformation, digital innovation, enrollment growth, creative excellence, analytics, and mission-driven impact, this is an opportunity to help shape how Dallas College tells its story, engages its audiences, and extends its reach.

Bring your strategic vision, digital expertise, creative leadership, and commitment to measurable impact to Dallas College.

Position / Job Summary

The Associate Deputy Chief, Marketing, Digital Strategy and Enrollment Growth serves as a senior leader within External Affairs, responsible for advancing Dallas College's marketing strategy, digital presence, brand alignment, and enrollment-growth marketing priorities.

Reporting to the Vice Chancellor for External Affairs, the Associate Deputy Chief provides strategic and operational leadership for institutional marketing, digital strategy, creative services, audience development, enrollment marketing, web experience, marketing technology, market research, and performance analytics.

The role leads through strategy, governance, service delivery, and cross-functional partnership, establishing marketing frameworks, campaign priorities, digital standards, and performance measures that support institutional goals while aligning with the broader External Affairs portfolio.

Working in close partnership with Academic Affairs, Student Success and Enrollment, Workforce and Economic Development, Communications, Advancement, Information Technology, Institutional Research, campus leadership, and other institutional partners, the Associate Deputy Chief strengthens Dallas College's public brand presence and supports a more integrated pathway from audience awareness through inquiry, application, enrollment, persistence, completion, career attainment, and continued engagement.

The successful candidate will be an accomplished marketing strategist, creative and digital leader, and collaborative institutional partner who understands the distinctive mission of higher education. The Associate Deputy Chief will balance long-term brand stewardship with measurable enrollment and workforce priorities, applying research, creativity, technology, and analytics to extend Dallas College's impact, relevance, and reach.

Essential Duties & Responsibilities

Institutional Marketing Leadership

• Develop and execute a comprehensive institutional digital marketing strategy aligned with the college's mission, strategic plan, academic priorities, student-success objectives, workforce agenda, enrollment goals, and commitment to public impact.
• Serve as the principal marketing adviser to the Vice Chancellor for External Affairs and a strategic resource to senior academic and administrative leadership.
• Translate institutional priorities into coordinated marketing strategies, annual operating plans, integrated campaigns, and measurable performance goals.
• Establish an institution-wide marketing framework that aligns central resources with the priorities of campuses, schools, academic programs, workforce divisions, and administrative units.
• Convene and support marketing professionals across the institution, creating shared standards, stronger coordination, and opportunities for collaboration.
• Identify demographic, technological, competitive, economic, and cultural developments affecting the institution's reputation, relevance, enrollment, and ability to serve students and employers.
• Balance immediate enrollment and workforce priorities with the long-term stewardship of institutional reputation and public trust.

Brand Strategy and Institutional Reputation

• Lead the development, implementation, and consistent application of Dallas College's brand strategy in partnership with External Affairs and Communications leadership, including positioning, value proposition, messaging architecture, visual identity, voice, and audience experience.
• Develop a compelling institutional narrative grounded in academic quality, faculty expertise, student success, career-connected learning, workforce relevance, research, innovation, access, economic mobility, and community impact.
• Support institutional reputation-building through brand consistency, audience research, marketing strategy, and data-informed storytelling that authentically represents the breadth, excellence, and distinctiveness of Dallas College.
• Lead brand research, audience-perception studies, competitive positioning, reputation tracking, and market analysis.
• Establish brand standards and governance practices that protect institutional identity while supporting creativity across a complex and decentralized organization.
• Partner with Communications and External Affairs leadership to align institutional marketing with public relations, executive communications, media relations, community engagement, and reputation management.
• Provide strategic brand counsel for major institutional initiatives, academic programs, workforce partnerships, announcements, and public-facing events.

Creative Strategy and Institutional Storytelling

• Lead an integrated creative services function that supports institutional marketing, brand design, advertising, editorial content, photography, video, social content, web creative, and campaign development.
• Establish a distinctive creative vision that communicates the institution's intellectual vitality, academic offerings, student experience, workforce connections, career outcomes, and contribution to society.
• Elevate the stories of students, faculty, alumni, academic programs, workforce initiatives, employer partnerships, research, and communities across institutional channels.
• Guide institutional-brand, program-marketing, workforce, and student-recruitment campaigns across paid, owned, earned, and shared media in alignment with External Affairs priorities and institutional goals.
• Develop an audience-centered content strategy informed by institutional priorities, prospective-student needs, employer needs, market research, search behavior, and performance data.
• Maintain high standards for creative excellence, editorial quality, accessibility, cultural relevance, and brand consistency.
• Oversee creative operations, including project intake, prioritization, production, review, asset management, and distribution.
• Select and manage creative agencies, production companies, freelancers, and other external partners.

Digital Strategy and Experience

• Lead digital marketing strategy in partnership with Information Technology, Student Success and Enrollment, Institutional Research, and other institutional partners, connecting institutional reputation, audience engagement, academic and workforce-program discovery, student recruitment, and enrollment growth.
• Lead digital marketing across institutional websites, academic and workforce-program pages, search, social media, email, mobile, marketing automation, digital advertising, and emerging platforms.
• Position the institution's website as its primary digital front door and an authoritative expression of its mission, academic offerings, workforce programs, identity, and impact.
• Create a coherent and accessible digital experience that enables audiences to discover programs, understand the institution's value, engage with its community, and take meaningful action.
• Improve the prospective-student journey by reducing friction across program exploration, inquiry, application, admission, enrollment, onboarding, and re-engagement.
• Direct user research, information architecture, content strategy, search op