Digital Manager III

Senior Social Strategist (Digital Manager III)
Duration:12 Months
Location: Remote About the Role

We're looking for a Social Strategist to own how we show up across our social channels - the strategy behind what we publish, the audiences it reaches, and the growth it drives. This is a hands-on role for someone who has built audiences from the ground up and knows real growth comes from starting conversations.

The ideal candidate comes from a consumer-facing brand, where they had to earn attention rather than buy it. You've built video-led, creator-driven social programs people actually want to engage with, and you know each platform has its own language and pace. You'll also help level up how we work - we want someone with strong opinions about tooling who can assess what we have, close the gaps, and build a stack that lets us engage more holistically.

What You'll Do

Channel Strategy & Content

• Own organic social strategy across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit - defining the role each channel plays and what success looks like.

• Translate strategy into a working content calendar and a consistent drumbeat of platform-native content, balancing always-on programming with launch moments.

• Bring a strong, well-reasoned point of view - pressure-test ideas and push past safe executions.

• Lead on video-first and interactive formats built for how people actually watch.

• Spot and act on real-time trends, moving from idea to published content without waiting on a brief.

Audience Growth & Community

• Own follower, reach, and engagement growth targets, with a clear thesis on how each channel grows.

• Open up genuine two-way conversation with our core audience - building the response protocols and tone that make engagement feel human, and stepping in personally on high-stakes moments.

• Find the voices, subcommunities, and conversations where our audience already lives, and credible ways for us to participate.

• Turn audience behavior and sentiment into insight for content, product, and brand teams.

Creator & Influencer Programs

• Run creator and influencer programming across sourcing, briefing, and measurement.

• Build the operational backbone - creator database, rate benchmarks, briefing templates, brand safety and platform compliance - so it scales without adding headcount.

• Work with agency partners to deploy UGC and creator strategies that feel native to the creator and on-brand for us.

Tooling, Data & Measurement

• Assess our current social stack and lead its expansion across publishing, listening, community management, creator management, and reporting.

• Bring AI-powered tools and workflows into content, community, and measurement processes to create leverage.

• Own regular reporting across owned social and creator programs, translating data into clear takeaways and in-flight optimizations.

• Define the metrics that matter and hold the work accountable to them.

Collaboration

• Partner with brand, creative, product marketing, comms, and paid media so social is built into campaigns from the start.

• Manage agency and platform partner relationships, including scope, timelines, and quality of output.

• Concept and storyboard ideas, and work with cross-functional partners and influential voices inside and outside the company to bring demos, stories, and content to social.

What You'll Bring

Minimum Requirements

• 5-8 years in organic social strategy, with hands-on ownership of content, publishing, and community across multiple channels.

• An AI-native approach to social - you use AI to move faster, work smarter, and push the boundaries of what social content, community, and measurement can be.

• A track record of growing social audiences and engagement - channels you moved somewhere meaningfully better, and exactly how.

• Deep platform fluency across Instagram, Facebook, and Threads, as well as YouTube, TikTok, X, LinkedIn, and Reddit, with content that performed natively on each.

• Proven ability to build organic conversation and community with a core audience.

• Experience running creator or influencer programs, including sourcing, briefing, and measurement.

• Fluency with the social tooling landscape - publishing, listening, community management, creator management, and analytics - and a point of view on how to evaluate and expand a stack.

• Strong creative instincts and hands-on execution: comfortable concepting, writing, and shaping content yourself.

• A skilled writer with a strong grasp of tone, clarity, and brevity.

• Data-informed but taste-driven - dashboards sharpen your instinct.

• Ability to operate with speed and autonomy, turning a rough idea into shipped content.

Preferred Qualifications

• Experience at a consumer or direct-to-consumer brand, where organic social drove awareness and affinity.

• A portfolio of video-led, interactive, or creator-driven programs that broke through.

• Experience building a social function from an early stage, including the systems behind it.

• Experience navigating sensitive topics and escalation alongside comms, legal, or support partners.