Business Development Marketing Liaison

Business Development/Marketing Liaison – Nursing Home

Located in Herkimer, NY

A skilled nursing facility located in Herkimer, NY is looking for an experienced Business Development/Marketing Liaison to build referral relationships, promote the facility’s services, and support census growth.

Responsibilities of the Business Development/Marketing Liaison:

• Develop and maintain relationships with referral sources.

• Promote the facility and its services to hospitals, physicians, and community partners.

• Generate new business opportunities and increase patient referrals.

• Conduct outreach visits and follow up with referral sources.

• Work closely with admissions and facility leadership to support census growth.

• Represent the facility professionally in the community.

Qualifications of the Business Development/Marketing Liaison:

• Previous marketing, business development, or healthcare sales experience.

• Long-term care marketing experience is required.

• Strong communication and relationship-building skills.

• Self-motivated, organized, and results-driven.

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