Sr Channel Marketing Specialist - Channel Partners & Distributors - Charlotte, NC

Overview

Recognized by Clarivate, Forbes, the Human Rights Campaign, and Military Friendly® for innovation, workplace excellence, inclusion, and veteran support.

A global building automation and industrial technology company with 100+ years of history, 25,000+ patents, and 7,000+ engineers, operating across 70+ countries and 4 major business areas. Its technologies support industries including buildings, manufacturing, healthcare, data centers, and utilities worldwide.

Benefits

• 401(k) match: Employer matches 87.5% of the first 8% of eligible pay, up to 7% of base salary; generally fully vested after 3 years.
• Education support: Up to $5,250/year for eligible undergraduate programs and $7,500/year for graduate programs.
• Paid parental leave: 8 weeks (40 business days) for birth, adoption, or foster-care placement.
• Paid time off: 56 hours of paid sick time annually, plus vacation and 12 paid holidays.
• Health coverage: Medical, dental, and vision plans, including an HSA-eligible medical option and 100% in-network preventive care.
• HSA & FSA: Tax-advantaged accounts for eligible healthcare, dental, vision, and dependent-care expenses.
• Disability coverage: Short-Term Disability provides 100% of base pay for up to 8 weeks, then 70% through week 26; Long-Term Disability provides 60% of base pay after Short-Term Disability.
• Employee support: Company-paid with 8 sessions per issue per year, plus health and wellness resources.
• Employee support: Company-paid Employee Assistance Program with 8 sessions per issue per year, plus health and wellness resources.
• Insurance & discounts: Company-paid basic life insurance of 1× annual base pay, Accidental Death & Dismemberment coverage, Business Travel Accident Insurance, and employee discounts.

Benefits may vary by location, position, employee classification, and eligibility.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of B2B marketing experience.
• 3+ years of channel marketing, partner marketing, or demand generation experience.
• Experience working with Partner Relationship Management (PRM) systems.
• Strong project management and marketing campaign execution skills.

Responsibilities

• Develop and execute annual and quarterly channel marketing plans aligned with business objectives.
• Create partner-specific marketing strategies to support market expansion, pipeline development, and revenue growth.
• Collaborate with Sales Leadership and Product Marketing to align channel initiatives with growth priorities.
• Design and execute integrated demand generation campaigns, including email marketing, webinars, social media, paid media, and content syndication.
• Develop co-branded marketing assets, campaign toolkits, sales enablement materials, and partner training resources.