Marketing Manager

Tetherow Resort has an immediate opening for a Marketing Manager!
 

 Why Tetherow?
 At Tetherow we energize and inspire our members and guests to live, explore, play and connect, and we encourage the same for our team members. We know our team members are our greatest ambassadors and are critical to our success, and we take pride in providing a beautiful environment where they can learn, grow, and thrive while working together to deliver an exceptional experience. We invite you to explore a career with us and join in the fun!
 

 Who you are…

• You are energetic, inspiring and adventurous, and love to have fun while you’re at work
• You enjoy going above and beyond for your team and guests

• You have a demonstrated ability to work independently or as part of a team

• You are a creative problem solver, able to think and color ‘outside the box’

• You have a college degree and a minimum of three of marketing experience, including at least two years owning campaigns, a marketing budget, or agency relationships

• You have current industry trend knowledge and are able to help drive content on social media platforms
• You have excellent written and verbal communication and presentation skills

• You have proven ability to build a marketing plan, manage a budget, and make data informed decisions

• You have experience with WordPress sites and mobile applications; HTML, CSS, and PHP preferred

• You have experience with digital technologies, WordPress sites and mobile applications; the ability to execute basic graphic design edits is not required but preferred

• You have a strong understanding of Google Analytics and Google Tag Manager; Looker Studio (formerly Google Data Studio) a plus

• You have stellar organization skills, detail orientation and follow-through

• You have a proven ability to work well under pressure and resolve problems

• You are professional in appearance and pleasant in your demeanor

 What you’ll do…

• Develop and own the annual marketing plan and promotions calendar in line with Resort revenue goals, deciding which offers, launches, and campaigns run, when, and through which channels

• Manage the marketing and advertising budget, allocating spending across channels and campaigns and adjusting based on performance

• Set brand and content standards for all digital and onsite communications, and serve as final approver on content before it goes live

• Conduct competitive analysis across offerings, messaging, and channels, and use findings to recommend packages, offers, and positioning to leadership

• Partner with department leaders to set marketing priorities that support their revenue and engagement goals
• Develop and execute comprehensive social media and digital engagement strategies aligned with brand, sales, marketing, and revenue objectives

• Manage and grow the resort's presence across social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube, etc.

• Create, schedule, coordinate, and publish engaging content while leading social media coverage and digital promotion for resort experiences, accommodations, dining, golf, events, weddings, outdoor recreation, seasonal campaigns, special offers, community partnerships, to increase brand awareness, engagement, and visitation

• Plan, manage, and optimize paid social media advertising campaigns, including audience targeting, budget allocation, and performance tracking•  Manage online review platforms while ensuring timely and professional responses