Growth Marketer (Hacker) – Unilever Start-up - Full-time / Part-time

Background & Purpose of the Job:

As a growth marketer (hacker) at a start-up within Unilever, you are the commercial leader of the project who combines marketing, sales and e-commerce technical skills in one. An entrepreneurial mindset and a "typical founder" profile are assets in this role.

Who You Are & What You'll Do:

We are looking for an individual with an entrepreneurial spirit. Bringing seniority to the team: ready to manage when the company grows but at the same time able to execute straight away. You will join us in building a very exciting digital/e-commerce start-up company within Unilever. We look for candidates with creativity, innovative problem solving skills, passion and most importantly a growth mindset.

You will be part of the initial start-up team which will be building the company from scratch with strong focus on customer value creation. As Unilever experiments this start-up mindset, you will have direct access to senior leadership and resources. The initial team will consist of highly motivated, selected people who are each proven experts in their areas. The team will be compensated with strong base salary and aggressive bonus payouts which will tie to the start-up financial performance.

As the company grows, new team players/direct reports will be recruited into the company but during in the initial stage, you are expected to perform the role hands-on and build the future of the start-up company

Key Responsibilities of the role:

• Own commercial growth of the online platform
• Increase visits (desktop mobile) and increase overall onsite conversion within the platform
• Create the growth plan of the online platform
• Design, launch and optimize ad campaigns on key platforms
• Proactively set the roadmap for and kickstart necessary growth experiments, covering the full spectrum of traction channels (paid / organic etc.)
• Create content and assets and at a later stage collaborate with internal colleagues and external partners to deliver this
• Build and manage funnel-based e-commerce campaigns
• Build a strong base of active mobile app users through acquisition and retention growth:
• Work with the development team to support new feature prioritization and development
• Design and execute user acquisition, retention and monetization campaigns
• Identify and deploy new e-commerce optimization and techniques to grow sales
• Analyzing trends in growth marketing and making recommendations to the business on new avenues to explore
• Designing and performing experiments to test the viability of new growth strategies across all channels: social media, SEO, SEM, email marketing, influencer engagement, PR, content etc
• Understanding of how to build landingpages, set up Facebook/Linkedin/Google test campaigns, use analytics tools like Hotjar, Google Analytics etc.

You're a born leader: Make recommendations on the systems, products and services that will help facilitate the new start up its' business objectives

You're a strategy guru: Manage multiple deliverables in a fast paced and ever-changing business environment

You're a dot connector: Be a liaison with several cross functional groups in order to facilitate the completion of deliverables

You're a teacher: You build strong relationships within the various functional areas through the delivery of exceptional results and support

You're a changemaker: Proactively set the roadmap for and kickstart necessary growth experiments, covering the full spectrum of traction channels

What You'll Need To Succeed:

• You live and breathe growth marketing and enjoy doing it
• You have current hands-on experience working as a growth marketer / hacker and are a true T-Shaped Marketer
• You are obsessed by customer insights: what does the customer want/need? How does he/she behave?
• You think commercial: how to make the business a commercial success?
• You have a track-record of successfully executing ad campaigns, and hands-on experience with the Google Suite of Solutions (AdWords, Display Network, Google Tag Manager, Google Analytics), Facebook Business Manager, and any other email campaign platforms
• Previous experience in funnel based e-commerce campaigns
• You're driven by metrics – you keep measuring and analyzing your experiments, and will not rest until you hit your goals
• You have a strong quantitative background, an experimenter's mindset, broad technical and web marketing understanding and an itch to discover new traction channels before everyone else
• You have strong collaboration and communication skills and enjoy working on international teams
• 4-6 years of related experience; you've been there before, made your share of mistakes, and are itching to hit the ground running
• Prior experience in food service industry is a plus

The location for this role is in Unilever North America Campus (Englewood Cliffs, New Jersey).

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.