Category Manager - Cigarettes - Now Hiring

Are you curious about solving complex business challenges for a leading convenience retailer?  Do you have a passion for cross functional collaboration?  Then you may be the perfect addition to our team! 
Cumberland Farms is a member of the EG America family of brands. EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members.  You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.
What We Offer:
Competitive Wages
Work today, get paid tomorrow through our earned wage access program*
Paid Time Off
Medical/Health/Dental Coverage
401K with Company Match
Team Member Discounts
Tuition Reimbursement
Employee Assistance Program
Health Savings Account
Company Spirit Days
Employee recognition and awards
And much more!
Position Summary: The Category Manager – Cigarettes is responsible for maximizing category sales, profitability, and market share within the cigarette portfolio. This role requires strong analytical and commercial acumen to develop and execute category strategies that balance consumer demand, regulatory constraints, and competitive dynamics. The Category Manager will oversee assortment, pricing, promotion, and merchandising, while partnering closely with suppliers, internal stakeholders, and field teams to drive performance and ensure compliance.
Responsibilities:
1. Category Strategy & Planning
a. Develop and implement strategic plans to optimize sales, margin, and share for the cigarette category.
b. Maximize sales and profitability by refining assortment strategies, negotiating space allocations, and ensuring alignment with customer demand and market trends.
c. Balance short-term revenue growth with long-term sustainability, accounting for regulatory and consumer trends.
d. Identify and initiate development of private label opportunities where relevant.
e. Drive growth by identifying and launching new product opportunities, leveraging supplier partnerships to bring innovation to market.
2. Product Assortment & Merchandising
a. Manage product assortment, ensuring relevance, compliance, and profitability.
b. Lead planogram development and space optimization to drive customer engagement and sales.
c. Identify and evaluate new product opportunities and innovation within the category.
d. Follow all established processes for new and discontinued items, recommending improvements as needed.
3. Pricing & Promotion
a. Develop pricing strategies that adhere to state and federal regulations while maximizing profitability and competitiveness.
b. Strengthen category performance through strategic pricing, vendor selections, and execution of key projects, including the 99 Bottles program.
c. Evaluate promotional effectiveness across in-store, loyalty, and digital platforms to improve ROI.
d. Partner with suppliers on contract negotiations, rebates, and promotional funding.
e. Ensure all promotional deadlines are met and accounting processes are followed.
4. Analytics & Insights
a. Monitor category performance against KPIs, including sales, margin, volume and share.
b. Leverage consumer insights, loyalty data, and market research to inform decisions.
c. Provide clear reporting and actionable recommendations to leadership.
d. Improve in-stock levels and reduce waste by overseeing CAO accuracy, DSI performance, product returns, and shrink management initiatives.
5. Cross-Functional Collaboration
a. Partner with Legal, Compliance, and Regulatory Affairs to ensure all category activities adhere to evolving laws and policies.
b. Collaborate with Marketing, Field Operations, and Supply Chain to deliver seamless execution at retail.
c. Build and maintain strong vendor relationships to secure competitive advantage and program support.
d. Actively engage with industry associations, key suppliers, and stakeholders in the Tobacco & Nicotine space to anticipate market shifts and regulatory changes.
6. Process Development & Documentation
a. Lead process development and documentation efforts to standardize category management execution.
b. Ensure consistent adherence to regulatory, contractual, and financial commitments across the category.
Working Relationships:
INTERNAL: Within Marketing: Direct and Indirect Reports; Advertising Team; POS/Price Book Team; Merchandising/Planogram Team Within Store Support Center: IT Department; Legal Department; Strategic Sourcing; Finance Team; Supply Chain/Warehouse Team, Retail Operations Team: Retail Vice President’s; Regional Manager’s;  District Manager’s, Store Managers                                        EXTERNAL: Direct Vendors,  Brokers, Distributors (especially for DSD categories)

Minimum Education: HS Diploma or GED
Preferred Education: Bachelor’s Degree in Marketing Preferred
Minimum Experience: Category Management or Related; Negotiation; Marketing; Retail Experience; Track record of developing category strategy and success in implementing marketing and merchandising programs in a retail environment.
Preferred Experience: 5 years Category Management experience 
Licenses/Certifications:
Soft Skills: 
 Excellent oral and written communication skills
Strong Presentation Skills
Ability to foster team work and build collaborative relationships
Strong interpersonal skills
Proficient in Microsoft Office Suite
Travel: 25% - 50%
Hours & Conditions: Working remotely Monday – Friday for 8+ Hours Per Day. Working from the SCC at least one week per month.
Physical Requirements: Minimal physical effort required; sitting / standing at computer for long periods of time.  Ability to maneuver and lift up to 10 lbs.
$90675-$120900

At EG America, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.
In the spirit of pay transparency, we’re sharing the base salary range for this position. Final pay within this range will be based on your skills, experience, and qualifications.
Base pay represents just one part of our total rewards approach. We’re proud to offer a variety of financial and non-financial benefits that invest in your overall growth, well-being, and career journey.