Marketing Content Creator & Social Media Coordinator

    Updated 30+ days ago
    Franksville, WI 53126
    Full-time, Part-time
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    Job Description

    Job Description

    EPSI is a distribution company servicing the surface finishing industry with presence in all major global markets. EPSI remains open during COVID-19 as an essential business to serve our customers and suppliers. We are committed to providing a safe environment for our employees with heightened safety protocols and remote work opportunities. 

    EPSI has been named one of Rubber & Plastics News’ Best Places to Work in 2020!

    The Content Creator is to produce educational material for both digital media and offline content that caters to the interest of a target audience. Various tasks include writing articles for a company’s web pages, e-books, and social media posts. He/she should also be adept at promoting content on social media. This position should be familiar with digital publishing and generating traffic and leads for new businesses.


    • Ability to blend our company content guidelines with creativity for a unique voice and personality 
    • Have a sense of curiosity to identify problems worth solving
    • Write content by choosing a proper tone in the writing style, adhering to the respective corporations’ style guide
    • Utilize various digital publishing platforms to create structured drafts
    • Researching industry-related engaging topics
    • Target content to specific audiences and focus on trending topics
    • Preparing well-structured and comprehensive drafts by using digital platforms
    • Creating and distributing marketing copy for advertising our company’s products and services
    • Updating our company’s website as needed
    • Identifying the needs of customers and also recommending new topics
    • Coordinating with design and marketing teams for illustrating articles
    • Using keyword research and SEO guidelines for the purpose of optimizing content
    • Editing and proofreading content before publication
    • Conduct keyword research and employ SEO best practices to optimize content
    • Support sales & marketing strategies with compelling and original creative material for both online & offline
    • Promoting content on social media and also monitoring engagement
    • Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
    • Interviewing industry professionals including our team for incorporating into posts, articles and literature material
    • Create Content related to the Buyer’s Journey for a B2B customer including but not limited to Checklists, White Papers, Industry Reports, Webinars, Case studies, ROI Calculators and Testimonials



    • Receives general supervision from the Marketing Manager.


    • Knowledge of digital publishing
    • Experience with generating traffic and leads for new businesses
    • Adept at promoting content on social media outlets
    • Experience with updating websites



    • Associates or Bachelors in Marketing or related field preferred
    • Job Related Training Required



    • Prolonged periods sitting at a desk and working on a computer.
    • Must be able to lift up to 30 pounds at times.



    • Competitive wages
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Paid Vacations, Holidays & Personal Days
    • 401(k) with Company match.

    We are a Drug Free Workplace

    Equal Opportunity Employer: Minorities, Women, Veterans, Disabilities

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    Posting ID: 608710390Posted: 2021-03-21Job Title: Marketing Content Creator