Demand Generation Marketing Manager

Senseware is looking for a Demand Generation Manager to join our rapidly growing Internet of Things SaaS company that is making noise as one of Washington DC’s hottest startups. Senseware is a first of its kind technology platform that gives building owners and engineers access to real-time data on indoor air quality, energy consumption, water leaks, and more. Senseware was named Top 10 IoT companies by the Launch Festival and received the Innovation Award from Washington Business Journal. Our CEO was recently named Top 40 Power Women of DC Tech and one of Forbes 50 women-lead startups who crush tech. The company has been awarded 42 patents.

The Demand Generation Manager will develop, execute and measure cross-channel marketing campaigns designed to generate qualified leads and sales opportunities. This role will be responsible for implementing multi-channel marketing campaigns through a combination of marketing and sales automation technologies including Hubspot and Salesforce. The right candidate will combine grit, creativity, and strategic thinking, while being comfortable getting hands-on with the latest marketing technology and techniques.

Key Responsibilities

• Develop and execute cross-channel demand generation programs to generate new leads, qualify and nurture existing contacts, and help generate sales-ready opportunities for Senseware 

• Prioritize and manage activities across channels, including email automation, content syndication, webinars, Pay-per-click and Pay-per lead, display advertising

• Optimize and deploy content and messaging from the rest of the Marketing team across channels and into campaigns

• Measure what matters: Analyze results at a granular level, provide visibility across the organization, and adjust strategies accordingly

• Manage the day-to-day implementation of our Marketing Automation platform and other Marketing technologies

• Create and manage project budgets and report on CAC and ROI

• Proactively collaborate with sales, product and operations teams to ensure that lead generation goals are aligned across departments

• Manage company website and work with the appropriate agencies and vendors to optimize for conversion and SEO

• Contribute to content creation, review and publishing (collateral, marketing emails, newsletters, landing pages, videos, blogs, etc.)

Attributes of a Successful Candidate 

• Minimum of 3-5 years of experience managing cross-channel, digital-centric marketing campaigns, in a fast-growing company, preferably in enterprise software or B2B SaaS business

• Data-driven, versatile marketer with demonstrated capability of running successful marketing programs that combine email, website optimization, SEO, social, and PPC channels 

• Experience using one or more leading Marketing Automation platforms (e.g., Hubspot, Marketo), in conjunction with Salesforce.com

• Partner with content marketing, product, and sales to manage email nurture program

• Experience with implementing and fine-tuning pay-per-click campaigns, including ad copy, audience targeting, and conversion optimization.

• Strong hands-on experience, proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data.

• Strong project management skills, accustomed to working to a budget and within strict timelines

• Eagerness to experiment with and learn new skills and technologies

• Excellent written and verbal communication skills

Why Senseware

• You’ll be joining a group of smart and kind people that want to help each other thrive 

• A diverse and inclusive environment 

• Health, dental, and vision, and stock options

• 401(k) Plan

• Company social gatherings 

• Unlimited PTO 

• Office Snacks 

The company is based outside of Washington, DC in Vienna, VA. This role is in-person or remote depending on the applicant's location.

Senseware is an Equal Opportunity Employer. You will be considered for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.