Paid Media Strategist

What you will do:

• Support creative brainstorming and planning for custom media client partnerships, with a heavy focus on creating niche and holistic brand experiences

• Media planning across display, video, audio, mobile and social channels, owning elements of planning and partnering with execution team (in partnership with analyst teams)

• Utilize media planning tools such as Resonate, Nielsen, Comscore, eMarketer, Prisma, and Forrester for application/analysis into competitive landscape, target consumption support, plan development, and reporting

• Monitor trends, tools, opportunities, and applications in paid media environments, and appropriately apply that knowledge

• Develop and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions

• Create campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients

• Manage day-to-day communication with key partners: Vendors, Partner Agencies, Creative Media and Social clients

• Report on campaign performance with the ability to distill and curate insights and findings. This includes the development of client performance reports in concert with key client support roles; Client Partners, Engagement Managers

• Provide thoughtful collaboration between Strategy, Analytics, Creative, and Engagement teams

• Demonstrate ability to work with Ansira media tools, platforms, and partners to deliver against core client needs

• Participate in case study development and thought leadership as needed

Experience/ Background:

• Bachelor's degree in advertising, marketing, or related field and 6+ years' agency experience required

• 4+ years of experience in hands-on media planning and execution

• Knowledge of emerging media, audience targeting, and segmentation + experience with media planning and buying tools

• Strong ability to articulate strategy, rationale, and fresh ideas

• Strong interpersonal skills, including conflict resolution, consensus-building skills, and leadership abilities

• Amazon/eCommerce experience

• Strong understanding of search marketing, ability to mentor/guide analysts

• High level of confidence, self-motivated, proven leadership experience

• Demonstration of strong organizational and multi-tasking skills, verbal, written, and presentation skills

• Proficient in Microsoft Office products including Word, Excel, PowerPoint, and Outlook

• Desire to learn more of the trends shaping consumer behavior today and in the future

• Positive and willing attitude, team-oriented, and a strong desire to learn and excel

• Open to travel as necessary

• Digitally connected and excited to join a culture of passionate, collaborative and respectful people. We are curious about finding the most strategic solutions, while being fearless in our pursuit of pushing the limits!