Manager, Consumer Insights - Full-time

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

In this role you will:

• Mixed Methods Research Strategy Development: Develop and implement a comprehensive research strategy, integrating both quantitative and qualitative methods to uncover consumer insights. This includes identifying company-wide research topics and planning studies to deliver significant impact on SMG customer and the business.
• Research Implementation and Execution: Oversee & directly lead the execution of mixed-methods research projects end-to-end, ensuring alignment with business goals and actionable outcomes. This includes planning, design, analysis, communication, and application of generative, formative, and post-launch evaluative research
• Strategic Behavioral Evaluation: Lead the analysis of behavioral contexts and consumer motivations to understand market trends.
• Prioritization and Communication of Insights Projects: Effectively communicate with the organization to prioritize insights projects, ensuring alignment with strategic objectives and optimal resource allocation. This includes driving leadership buy in and support by regularly meetings, presenting findings, connecting research insights to business outcomes and quantifying business value at the executive level
• Collaboration with Market Intelligence: Work closely with the Market Intelligence team, expanding upon data-driven insights for strategic application.
• Hypothesis Generation and Testing: Generate and validate hypotheses, leveraging insights from various research methodologies. This includes working closely with the experimentation and optimization part of the organization to help generate business testing plans based on insights.
• Team Leadership and Culture Development: Lead and mentor cross-functional teams, fostering a collaborative culture within the insights & analytics department and promoting knowledge sharing and continuous learning across Scotts Miracle Gro.

What you'll need to be successful:

• Bachelor's Degree, Bachelor's degree in Consumer Insights, Market Research, Behavioral Science, or related field. Preferred: Master's degree in a related field,,
• 6 - 7+ Years of experience preferred
• Consumer Insights Expertise: 6+ years in applied research techniques - consumer insights and ideally some experimentation/testing. This includes a combination of relevant education, hands-on experience, and training.
• Quantitative research experience: Expertise in quantitative research methods(surveys), experiment design, behavioral analysis, and statistics
• Leadership in Analytics or Consumer Insights: At least 2 - 3 years of experience in leading analytics or consumer insights teams, demonstrating effective leadership in balancing team and individual responsibilities, and building consensus. This includes leadership in advancing the practice of research through high quality execution, identifying and creating relevant org-wide programs to grow the capability of the team
• Customer-centric mindset & leadership: Demonstrated ability to advocate for an organization's customers and champion the effective integration of insights into the company. This includes a command of a broad set of qualitative and quantitative research and user-centered methods.
• Strategic Planning and Execution: Demonstrated leadership in advancing the practice of research through high quality execution, identifying and creating relevant org-wide programs to grow the capability of the team. This includes experience defining research roadmaps, prioritizing multiple efforts and leading highly complex multi-method research inquiries
• Advanced Analytics and Data Management: Experience with data management and analytics, including familiarity with modern tools, techniques, governance, centers of excellence, and advanced analytics method
• Communication skills: Excellent communication skills, with strong ability to synthesize and communicate ideas visually, verbally, and in writing, influencing regularly at the executive level
• Team Building and Leadership: Track record of proactively engaging and leading cross-functional teams through company-wide research initiatives, and delivering on measurable business outcomes

The starting budgeted pay range for this role will generally fall between $118,400.00 - $139,300.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and visioncoverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%)as well as a 15% discount on company stock and much more
• We know ourtalent is our most precious asset and your unique development contributes to our organization's success now and in the future. Career growth at our company is not always a ladder. It's much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women's Network, Scotts Black Employees' Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
• Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.