Digital Communications Specialist

The Digital Communications Specialist supports the Senior Digital Campaign Manager in the strategic creation and use of digital communications within API's External Mobilization department. The incumbent is responsible for the successful creation of content management, and execution of campaigns across multiple platforms and mediums to support the department's grassroots and grasstops campaigns. Ability to manage multiple campaigns at once and an attention to communication strategy will be a critical component for this position. This position will have the opportunity to experiment and implement new methods of online engagement for API.

Duties/Responsibilities

• 360-degree communications planning including creation of emails, broadcast text, letters to the editors, website copy, social media copy, and other content requested on an as needed basis to support the External Mobilization department
• Assist in measuring and tracking the success of digital campaigns based on KPIs
• Finding opportunities to leverage content and news articles for social media channels and other organic content
• Supporting data and targeting partners in assisting with their acquisition, cultivation, and activation advocacy efforts
• Project management of quality control and approvals process of advocacy content, ensuring feedback/approval has been given to all stakeholders in the integrated advocacy team
• Supporting the Mobilization Senior Digital Campaign Manager
• Supporting integrated advocacy within API
• Work with the Mobilization Senior Digital Campaign Manager to set goals and a content calendar

Key Relationships

This position reports to the Senior Digital Campaign Manager. This role will be integral in the support of the External Mobilization team's Campaign Managers execution of campaigns.

It will use writing, collaborating, strategic thinking, and digital tools to assist with the conceptualization, implementation, coordination, and evaluation of natural gas and oil policy at the state and federal level - including government relations, advocacy, and legislative activities, and they will contribute to the execution of the department's legislative agenda.

Qualifications

• Bachelor's degree or equivalent work experience
• 0-3 years of experience in a similar role and general knowledge/skills in a particular field of study.
• Experience in politics, grassroots, advocacy, communications, public affairs or mobilization is preferred, but not required.
• Proven experience and successful track record in executing a social media program, email communications program, or text messaging program
• Monitoring and experimenting with new trends and best practices across social media and other digital platforms
• Passionate about social media trends, social media, and online engagement
• Creative and professional writing, editing and communication skills are a must
• Possesses and values organizational and analytical skills
• Values teamwork and collaborating internally and across departments
• Native user of multiple social media platforms
• Quick learner of new tools and platforms (Salesforce CRM or Salesforce Marketing Cloud experience not required, but preferred)
• A self-starter who is intensely creative and willing to experiment
• Ability to manage multiple projects at the same time and be flexible
• Ability to communicate professionally and effectively, with both internal and external audiences

Physical Requirements

• Able to remain in a stationary position working on a computer
• Move about the office to access office machinery, meeting rooms, etc. on occasion
• Operate a computer and other office machinery such as printers and copy machines
• Transport items and equipment up to 10 lbs. on occasion

Travel Requirements

• Up to 25%

Percentage of travel time expected for the position where the travel occurs, such as locally or in specific countries or states, and whether the travel is overnight.

This job outline describes the typical accountabilities and requirements of the position and should not be construed as an all-encompassing description of every duty performed by or expected of the incumbent.

EEO Statement

API is an equal opportunity employer and diversity is a core value. We are dedicated to creating and sustaining an inclusive and equitable working environment for all. All aspects of employment will be based on merit, competence, performance, and business needs. Our success in maintaining a reputation for professional excellence depends on selecting the best qualified candidates. Achieving this objective means that no employee or applicant for employment will be discriminated against because of race, color, religion, age, gender expression or identity, sexual orientation, pregnancy (including childbirth, related medical conditions, breastfeeding, and reproductive health decisions), genetic information, national origin, disability, marital status, personal appearance, family responsibilities, political affiliation, matriculation, credit information, the status as a victim or family member of a victim of domestic violence, stalking or sexual offense, or any prohibited basis under federal, state or local law.

API is committed to providing access, equal opportunity, and reasonable accommodations for individuals with disabilities in employment, its services, programs, and activities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to the Human Resources Department via email at .