Global Marketing Communications Specialist

SUMMARY

The Global Marketing Communications Specialist is responsible for building brand awareness, generating preference and demand for the Kollmorgen portfolio of motion systems, acquiring new customers, and maximizing customer loyalty and lifetime value in support of Kollmorgen's goals. The Global Marketing Communications Specialist will build and execute a calendar of activities (including, but not limited to integrated campaigns, webinars, content development, landing page development) that aligns to the overarching marketing communications strategy for the Kollmorgen portfolio. This role will also support the management of Act-On, our marketing automation platform. The Global Marketing Communications Specialist will work in close partnership with global marketing peers, product marketing, sales teams, and external agencies to plan, execute, analyze, and optimize each event and related communications programs.

Key Responsibilities

1. Drive execution of a global customer engagement strategy that delivers on corporate goals for brand awareness, demand generation, new customer acquisition, ensuring existing customer loyalty, and maximizing customer lifetime value.

2. Support the regional marcomm and sales leads, product and vertical marketing managers, and creative agency partners in the creation of campaigns, messaging, content, and sales and distributor training and enablement tools.

3. Create, and ensure day-to-day coordination and execution of, marketing communications calendars across all traditional and digital channels - including, webinars, website, email, social media, and sales and distribution enablement and training. Ensure that calendars prioritize focus on strategic segments, products, and other key corporate and regional initiatives.

4. Developing and oversee execution of social media strategy for LinkedIn to support Kollmorgen platform growth strategy.

5. Track and analyze performance of individual activities, reporting results to key stakeholders and identifying and driving opportunities for continuous improvement and optimization.

6. Drive consistent global execution of standard processes and marketing best practices.

7. Serve as an internal thought leader in marketing best practices. Lead sharing and adoption of best practices globally.

8. Serve as an active participant in the creation of global Kollmorgen marketing communications strategies.

9. Ensure consistent execution of Kollmorgen's brand identity, ensuring global conformance to brand standards and guidelines.

10. Leverage Regal Rexnord Business System (RBS) tools working closely with regional marcomm and sales teams to track performance, identify issues and define appropriate countermeasures and other actions to drive ongoing performance of marcomm programs. (RBS tools: Visual Daily Management (VDM) metrics, Kaizen, Problem Solving Process (PSP) among others)

11. Develop and maintain marketing dashboards and reports within Act-On marketing automation platform or in Excel to track key performance metrics and provide actionable insights.

Critical Competencies

* Attention to detail and ability to proof own work and others to ensure accuracy.

* Capacity to accomplish tasks independently with minimal guidance, following only overarching instructions, and adhering to deadlines.

* Eagerness to take the lead in propelling data-driven change for continuous improvement.

* Strong problem-solving abilities and readiness to conduct own research to find solutions and answers.

Required Education, Experience, and Skills

* Bachelor's degree in marketing, business, or a related field.

* 3-5 years of experience successfully managing marketing or marketing communications programs for B2B or B2C.

* Demonstrated ability in leveraging marketing communications fundamentals to achieve desired results. Fundamentals include, but are not limited to, marketing plans, personas, communications calendars, creative briefs, campaign plans, call center scripts, standard KPIs for measuring campaign performance.

* Strong written and verbal communication skills - to both external and internal customers.

* Proven ability to build and manage project plans to committed deadlines, using standard project management tools and best practices.

* Ability to manage multiple priorities simultaneously.

* Track record of executional excellence.

* Excellent interpersonal and collaboration skills. Proven ability to drive results through effective management of cross-functional partners & teams without formal authority.

* Experience with Salesforce or other CRM tools (e.g. Microsoft Dynamics)

* Experience with B2B digital marketing platforms and marketing automation tools (e.g. LinkedIn, Act-On, Marketo, Pardo, Eloqua), and other 1:1 marketing tools.

* Proficiency working with Microsoft suite of applications.

* Experience developing automated email program logic, list building and segmentation, A/B testing. and analytics in a marketing automation platform.

* Understands email deliverability best practices and optimization tactics.

* Exceptional organizational and project management skills.

Preferred Experience:

* Must live in EST or CST time zones

* Experience using the latest A.I. platforms to assist in content generation.

* Adobe Photoshop

* Microsoft Power BI

* Experience working within a multi-cultural, global environment.

* Direct business-to-business marketing experience, particularly in industrial manufacturing for robotics, medical, food & beverage, packaging, aerospace, defense, factory automation industries.

Compensation Range: $60-100K/year

Reporting Line:

The Global Marketing Communication Specialist will report directly to the Manager of Global Marketing.

• Medical, Dental, Vision and Prescription Drug Coverage

• Spending accounts (HSA, Health Care FSA and Dependent Care FSA)

• Paid Time Off and Holidays

• 401k Retirement Plan with Matching Employer Contributions

• Life and Accidental Death & Dismemberment (AD&D) Insurance

• Paid Leaves

• Tuition Assistance

Regal Rexnord Corporation ("Regal Rexnord") is a leading manufacturer of electric motors, electrical motion controls, power generation and mechanical power transmission products and sub-systems, serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal Rexnord sells its products and solutions to OEMs, through distributors, and directly to end-users. Regal Rexnord is a $7.2B company with 36,000 associates globally.

You may not know it, but Regal Rexnord impacts your life every day. The company's products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyer systems that keep e-commerce flowing, to name a few of the applications where our products are used.

Regal Rexnord's business purpose is to create a better tomorrow by energy-efficiently converting power into motion. This means creating innovative solutions while focusing on both customer needs and the company's commitment to sustainability. The company's industrial powertrain and automation solutions offerings are an important part of the company's growth strategy. The company's strategy includes leveraging 80/20 to prioritize all activities, including product excellence, operational excellence and commercial excellence (i) driving organic sales growth through the introduction of innovative new products, with a particular focus on improving energy efficiency, (ii) establishing and maintaining new customers, as well as developing new opportunities with existing customers, (iii) participating in higher growth end markets and geographies, and (iv) identifying and consummating strategic, value creating acquisitions.

Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, age, ancestry, national origin, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you'd like to view a copy of the company's affirmative action plan or policy statement, please email . If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail .

Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.