Strategic planning and project management.
- Collaborate with cross-functional teams to develop comprehensive marketing plans and multiplatform campaigns to engage target audiences.
- Contribute to the development and implementation of various marketing plans, best practices, and guidelines.
- Contribute to strategic marketing plans to promote HMSA's brand.
- Collaborate with leadership to plan, direct, and implement marketing strategies to support key plans and initiatives.
- Partner with and advise internal stakeholders on best strategies, tactics, and channels to deliver messages.
- Build positive relationships with HMSA stakeholders.
- Partner with departments and resources within and outside of the organization to reach desired objectives.
- Support both internal and external department-related events.
- Regularly evaluate the effectiveness of existing marketing and communications content and channels, and build the right frameworks, tools, and messaging as a foundation to move HMSA forward.
- Manage and oversee the successful implementation of new and innovative marketing and communications channels based on research and measurement.
Create and oversee content development.
- Oversee the planning and implementation of assigned marketing plans and projects and corresponding content.
- Identify, develop, and/or edit timely, relevant, and engaging marketing communications, such as digital content, video, email, social media, brochures, and presentations.
- Build a community where the intended audience feels welcomed, proactively takes the desired action, and participates in conversations.
- Plan, edit and write content for a variety of marketing channels, such as email, e-newsletters, digital displays, social media, events, presentations, and more.
- Partner with other departments to ensure proper messaging and relevancy, ensuring consistency of messages.
- Coordinate with Communications creative teams (e.g., graphic artists, video team, web team, etc.) to ensure creative content is aligned with marketing concepts and goals.
Feedback and measurement.
- Develop feedback mechanisms to assess effectiveness of initiatives and campaigns (e.g., performance reports, market research, etc.).
- Measure effectiveness of messaging and marketing vehicles to adjust content and tactics accordingly.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising marketing plans.
- Compile reports for management showing return on investment.
Stay updated on trends.
- Connect with peers inside and outside HMSA to ensure we are leveraging marketing best practices.
Performs all other miscellaneous responsibilities and duties as assigned or directed.
- Work closely with larger Communications team to provide support when needed.

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Marketing & Communications Specialist

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