Planning Manager, Brand Campaigns

Company Overview

Sleep Number team members are part of a passionate, purpose-driven culture that supports improving the health and wellbeing of society through higher quality sleep. We are not just focused on our customers, however; being employed by Sleep Number means your personal wellbeing is important, too. As we continue to grow, we are looking for team members who will bring their unique personalities, backgrounds, and skills to work. Whether you are entering, returning, or experienced in the workforce, we have a place for you.

In our 35+ years in the industry we have improved over 14 million lives, and we are just getting started. With 5,000+ team members nationwide supporting work disciplines from technology to manufacturing, retail stores to field services technicians, corporate teams to customer service, we are a sleep innovation leader because of our team members. Now is a great time to join us as we invest further in our people and sleep innovation. #TeamSleepNumber

Position Purpose

Sleep Number seeks a Planning Manager, Brand Campaigns to lead and align strategic marketing initiatives that result in effective brand, promotional and product marketing plans that expand brand relevance, create engagement, increase purchase consideration and drive sales. As part of the centralized planning function, the Planning Manager is also responsible for project management including budget management and the creation of process and tools that drive efficiency, effectiveness, and sustainable processes.

This position consistently engages with the CMO and senior marketing leaders to ensure strategic alignment on brand campaigns as well as execution tactics. The ideal candidate for the Planning Manager role will have exceptional relationship building skills as well as the ability to prioritize, lead, and influence while working in fast-paced, ever-changing and demanding situations. #PIQ

Primary Responsibilities

• Oversee campaigns that advance brand positioning including strategic development, integration, communication and measurement.
• Partner with advertising agencies, Sleep Number’s CMO, Marketing VPs and Sleep Number’s creative team on the development and production of the cross-channel brand campaigns​ that directly connect Sleep Number innovations to health outcomes.
• Lead contact for creative agency partners​ with focus on coordination, communication and accountability.
• Drive overall brand campaign integration in all marketing channels by ensuring appropriate channel specific amplification plans.
• Own communication on strategy and execution of campaigns to both internal and external stakeholders including executive summaries on activation plans.
• Provides KPI executive summaries on post-launch performance resulting from the testing and measurement of brand campaigns from pre-production through implementation​.
• Serve as channel owner for TV & radio creative versioning and execution​.
• Communicate and manage brand standards to create a unified and cohesive voice for the Sleep Number brand​
• Leads cross-functional teams in developing brand strategy initiatives, processes and execution as needed
• Oversee and manage budget related to all production costs to produce marketing materials including broadcast development and versioning​ and invoice management.
• Serves as production manager for all video content needs ensuring within brand standards and providing strategic to execution direction.

Position Requirements 

• 5+ years of experience in marketing planning with consumer product or retail companies and/or agency account management experience at the Director, Supervisor or Project Manager level
• BA/BS required; MBA preferred
• Track record of delivering multifaceted campaigns from strategy through execution
• Excellent business planning and organizational skills
• Strong leadership skills with ability to manage and motivate peers
• Proven written and verbal communication skills
• Conceptual, analytical skills and time management skills

Working Conditions

• Flexible hybrid work arrangement including a blend of onsite work at Sleep Number HQ in Minneapolis, Minnesota as well as remote work for team members living within a 45-mile radius of the office location

Wellbeing

Our company's purpose is to improve the health and wellbeing of society.

Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.

By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.

Examples of how we invest in your wellbeing:

• Sleep - Our 360® smart bed for team members, and discounts on our innovations and sleep solutions for yourself and friends and family throughout the year.

• Physical - Wide range of wellbeing resources and services through our medical plans to improve your physical health.  

• Emotional - Access to mental health resources, caregiving support, paid time off and parental leave to support your emotional wellbeing. Work for your day flexibility, available for select corporate roles. 

• Financial - Competitive base and variable pay programs, ability to save for the future through a matched 401(k) plan and financial support to recover from an illness or injury.

• Community - Paid time off for volunteering and connections to our communities through our Diversity, Equity & Inclusion initiatives, and support for charitable causes.

• Career - Opportunities for career development and continuous learning, including a tuition reimbursement program.

Safety

Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor’s Occupational Health & Safety Administration (OSHA), and state/local laws.

EEO Statement

Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.

Americans with Disabilities Act (ADA)

It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.

PandoLogic. Category:Marketing & Biz Dev, Keywords:Brand Manager, Location:Minneapolis, MN-55404