Content Creator, Editor & Social Media Analyst

We're on the hunt for a top-tier Content Creator/ Social Media Analyst to join our dynamic team as an established custom-label company that has been around since 1972. We're committed to crafting the highest quality products and maintaining an uplifting work environment. If you're a detail-oriented professional who can expertly create and analyze social media you're the one we're seeking! Must be able to handle stress as well as work with clients if needed.

Your Role: In this role, you will be in the office creating, editing, and analyzing different social media platforms. You will be responsible for producing and editing social media content for the company. You will also be responsible for staying current with the social media trends, making sure we stay relevant and competitive. If you're self-driven and adept at problem-solving, this is the ideal role for you. If you love new technology, we are the place for you. We have a great culture and hope you can add to the great dynamic we have.

Key Responsibilities:

• Develop and implement a comprehensive social media content strategy that aligns with the company's brand identity and objectives.
• Create high-quality, engaging, and visually appealing content for various social media platforms.
• Create, edit, and manage all published content (images, videos, articles) to ensure it meets brand guidelines and resonates with our target audience.
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and engagement.
• Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Plan and execute social media campaigns and promotions to drive brand awareness, user acquisition, and customer retention.
• Monitor and analyze social media metrics, generate reports, and provide insights to optimize content performance and inform future strategies.
• Stay informed about emerging social media trends, tools, and best practices, and continuously explore innovative ways to enhance our social media presence.

In tandem with the signed Content Creator job description, this scope of work will provide more guidance and clearer expectations of the required output necessary to promote long-lasting brand awareness and increased customer engagement and acquisition.

• Marketing Calendar: Calendar should be planned for two months out rolling and should include due dates. Each month should be thematic, event driven, and in large part tied into Intero Digital’s SEO/PPC campaigns to leverage maximum impact.

• Video Production:

• 1 long-form video created and posted per week (should have 4 topics planned out for confirmation during Wednesday’s weekly meeting). Topics should be in part tied to Intero Digital’s campaigns and driven by industry, products, services, customer stories, employee/company profiles, etc. Ensure proper platform video formats are followed. These should be clearly listed on the marketing calendar with due dates.

• 4 short videos created and posted per week (to be used as YouTube Shorts and/or Instagram Reels). These should be tied-in to the long-form videos or social media campaigns. Ensure proper platform video formats are followed. These should be clearly listed on the marketing calendar with due dates.

• Social Media Posts: There should be daily posts on our company social media platforms, such as Instagram, TikTok, etc. These posts should include topics associated with the overarching campaigns, as well as fun, engaging, and quirky content to showcase our personality as an organization. Some of these posts will require in-the-field campaigning, shooting, and filming to promote engagement. These should be clearly listed on the marketing calendar with due dates.

• Social Media Ad Spend: Work with leadership to establish a weekly/monthly social media ads budget to promote certain posts in order to maximize impact.

• Social Media Metrics: Relevant engagement and impact metrics should be tracked, documented, and presented as weekly reports from each platform’s analytics feature. Trends should be identified and acted upon as needed.

• Email Marketing:

• Weekly industry-targeted email blasts should be sent out to customers/industries and should be clearly listed on the marketing calendar with due dates.

• General email blasts should be sent out bi-weekly and should be clearly listed on the marketing calendar with due dates.

• Keep email contact list updated at all times.

• Cart connections and abandoned cart notifications should be monitored and acted upon as required.

• Intero Digital: Must work closely with Intero Digital, our SEO/PPC partner, in order to support their campaign demands and tie them into our own themes and campaigns.

• Problem-Solving: Must be able to approach challenges and obstacles with critical and creative thinking in order to present effective resolutions quickly.

• Other Duties As Required: The subjects listed out on this SOW should always be executed effectively and on time. Other duties and tasks may arise during meetings and should also be executed upon as required and stipulated in the meetings.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Senior Designer, Graphic Designer, or similar role.
• Proficient in image editing software like Photoshop and Adobe Illustrator.
• Strong aesthetic skills, attention to visual details, and ability to meet deadlines.
• BSc degree in Design, Visual Arts, or a relevant field, such as Adobe Suite.
• we are open to teaching if you are open to learning

Why Work With Us:

• Positive Work Environment: We strongly believe in fostering a supportive and uplifting workplace.
• Continuous Improvement: Cultivate your skills and encourage continuous improvement.
• Collaborative Team: Work with brand managers, designers, specialists, executives, and more.

Let's Discuss Further: We're looking for the right fit, and previous credentials would be a great advantage. We'll discuss more details and the 90-day training period over the phone. If you're excited about this opportunity, let's chat!