Agency Product Leader - Senior Director

We are seeking a talented and experienced Agency Product Leader to drive our product offerings into advertising and media agencies. As the Agency Product Leader at Resonate, you will play a pivotal role in driving our product strategy and execution to maximize Agency adoption, growth and client satisfaction. You will be responsible for leveraging your industry expertise to identify market opportunities, develop innovative product solutions, and cultivate strategic partnerships that resonate with agencies. Your deep understanding of the agency landscape and operations, combined with your technical acumen, will enable you to position Resonate as a trusted partner and help agencies unlock and realize the full potential of our SaaS and DaaS offerings.

The ideal candidate is someone who thrives amidst the challenges of a fast-paced, matrixed organization and possesses a natural bent towards creative problem solving and making an impact. If you are an engaged team player and would like to break innovative new ground, we want to hear from you.

Join our team at Resonate and help us shape the future of work!

Key Responsibilities

• Industry Expertise: Develop a comprehensive understanding of Resonate's opportunity in the agency landscape, including market trends, challenges, and opportunities. Stay up to date with key players and their roles, emerging technologies, industry standards, and any regulatory requirements.
• Product Strategy: Drive the product vision and roadmap for Resonate's offerings targeted at agencies. Identify market gaps and develop innovative solutions that address the unique needs of agency partners. Define product and sales collateral (playbooks, battlecards, turorials, etc.) to educate and train Agency personnel to best leverage Resonate to grow their revenue. Define and maintain pricing and packaging of the offerings based on a detailed understanding of the market and competition.
• Market Research: Conduct market research and competitive analysis to identify key customer segments, industry pain points, and growth opportunities. Leverage data-driven insights to inform product development and marketing strategies.
• Product Development: Work closely with cross-functional teams, including sales, customer service, engineering, data science, to design and translate market requirements into well-defined product features and enhancements. Drive the end-to-end product development lifecycle, from ideation to launch, ensuring timely delivery of high-quality products and services.
• Partnership Management: Build and nurture strategic partnerships with agencies, technology providers, and industry influencers. Collaborate with partners to co-create solutions and drive mutual growth.
• Sales Enablement: Provide subject matter expertise to the sales and product marketing team, supporting the development of compelling collateral, sales presentations, and product demonstrations. Conduct training sessions to enhance the team's understanding of Resonate's products and their value proposition.
• Customer Engagement: Engage with agency clients to understand their needs, gather feedback, and identify opportunities for product improvements. Act as a trusted advisor, guiding agencies on leveraging Resonate's solutions to achieve their objectives.
• Agency Program: Drive the creation and execution of Resonate's Agency Program. Define and deliver a standard, repeatable process by which Resonate goes to market in the Agency space as well as the associated success KPIs. Drive internal alignment on the Agency Program goals, approach and manage the execution of the program in collaboration with leadership across Marketing, Sales, Product and Support teams.

Required Skills

• 8+ years of Product Leadership experience with the majority of that working with Agencies
• Experience with the delivery of products and services to/ with agencies
• Experience with strategy/ development of solutions for agencies
• Preferred work experience for agencies
• Must have worked in a product organization with experience taking products to market / go to market from a product perspective
• Bachelor's degree in business, marketing, or a related field (MBA preferred).
• Proven track record of driving product strategy and execution in the advertising or media industry.
• Deep understanding of SaaS and DaaS models, with prior experience in marketing technology, advertising platforms, or data analytics.
• Strong knowledge of Martech/AdTech ecosystem, including agency operations, media planning, audience segmentation, and programmatic advertising.
• Excellent analytical skills with the ability to leverage data to make informed decisions and drive product enhancements.
• Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical audiences.
• Proven ability to build and maintain strong relationships with agency partners, Adtech/Martech vendors, and industry stakeholders.
• Strategic thinker with a passion for innovation and a strong customer-centric mindset.
• Self-motivated and results-driven, with the ability to thrive in a fast-paced, entrepreneurial environment.