Marketing Director - Full-time / Part-time

Director of Marketing

We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive the growth of our company. The ideal candidate will be a strategic thinker with a proven track record of developing and implementing successful marketing strategies. As the Director of Marketing, you will be responsible for overseeing the entire marketing function, including brand management, digital marketing, advertising, public relations, and market research. This is a senior leadership role that requires a creative and analytical mindset, strong communication skills, and the ability to collaborate effectively across departments.

Forward Corporation is a fifth-generation family-owned and operated Michigan company that has been in business for nearly 100 years. Known primarily for its 31 Shell and Marathon Convenience Stores, Forward’s brand portfolio has grown to include nearly 50 Subway Restaurants, Sbarro and B.C. Pizza locations, a Super 8 and Quality Inn hotel, The Lumber Jack Food & Spirits in West Branch, Hops & Schnapps, Ideal Party Stores, and Shamrock Dairy Bar. Forward Corp. also owns and operates Forward Energy, a home-heating business, T.R. McTaggart, a custom screen print and embroidery business, and Kristin & Company Candles. Forward Corp. is headquartered in Standish, MI, and proudly employs 1,000 Michigan residents across the state.

Responsibilities:

1. Strategic Planning:

• Develop and implement comprehensive marketing strategies to achieve company objectives and revenue goals.
• Conduct market research to identify trends, opportunities, and challenges in the industry.
• Collaborate with senior leadership to align marketing initiatives with overall business objectives.

1. Brand Management:

• Oversee the development and maintenance of the company's brand identity for all brands.
• Ensure brand consistency across all marketing channels and communication materials.
• Foster brand loyalty and positive brand perception among target audiences within each business channel.

1. Vendor Relations & Management:

• Manage all aspects of vendor relations related to OOH advertising, traditional media (radio, television), social media (Facebook, Instagram), digital media (Google, streaming) and various agency relationships.
• Monitor and manage budgets and marketing spend across all brands and advertising channels.

1. Digital Marketing:

• Lead digital marketing efforts, including online advertising, social media, email campaigns, and content marketing.
• Analyze digital marketing metrics and adjust strategies to optimize performance.
• Stay informed about industry trends and emerging digital marketing technologies.

1. Team Leadership:

• Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
• Foster a collaborative and innovative work environment that encourages creativity and excellence.

1. Campaign Management:

• Oversee the development and execution of integrated marketing campaigns.
• Collaborate with cross-functional teams to ensure seamless execution and alignment with company goals.
• Monitor and analyze campaign performance to make data-driven adjustments.

1. Public Relations:

• Develop and maintain relationships with media outlets and key industry participants.
• Manage public relations activities to enhance the company's public image and reputation.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in a senior marketing role, preferably as a Director of Marketing or similar position.
• Experience running a multi-brand, field-driven marketing organization a significant plus.
• Strong understanding of digital marketing, content creation, and brand management.
• Excellent leadership and team management skills.
• Exceptional analytical and strategic thinking abilities.
• Effective communication and interpersonal skills.
• Demonstrated ability to drive results and meet targets.
• We are located in Standish, MI and this is an in office position.

If you are a seasoned marketing professional with a passion for driving business growth and innovation, we invite you to apply at for this exciting opportunity to shape the future of our company.Top of Form