Senior Group Sales Manager

SENIOR SALES MANAGER at Destination Geneva National We are seeking a dynamic and experienced Senior Sales Manager to join our team, focusing on corporate non-golf group business. The successful candidate will be responsible for cultivating and maintaining relationships with corporate clients, associations, and SMERF groups, with the goal of driving room bookings and banquet business during non-peak days and seasons. ESSENTIAL FUNCTIONS Primary responsibilities include, but are not limited to, the following: Develop and implement strategic sales plans to target corporate, association, and SMERF groups, with a focus on maximizing revenue during non-peak periods. Identify and prospect potential clients, including corporations, associations, and organizations, to generate new business opportunities. Build and nurture long-term relationships with existing clients, ensuring high levels of customer satisfaction and repeat bookings. Collaborate with the marketing team to develop campaigns targeted towards group bookings, promotional materials, website updates, and third-party representation. Conduct site tours and presentations to showcase the resort's facilities and services to potential clients. Represent the property at various trade shows and events to sell the property to meeting planners. Host FAM trips on-property to introduce the property firsthand to meeting planners. Negotiate contracts and agreements with clients, ensuring favorable terms and conditions for both parties. Coordinate with other departments, including banquet services, catering, and reservations, to ensure seamless execution of group events. Monitor market trends, competitor activities, and industry developments to identify opportunities for business growth. Prepare weekly, monthly, and quarterly reports and updates on sales performance, pipeline status, and revenue projections for management review. Represent the resort at industry events, trade shows, and networking functions to enhance brand visibility and generate leads. Partner with the local Chamber of Commerce on lead generation and promotion of the properties. Coordinate with Revenue Manager to maximize revenues throughout the resort. EDUCATION/EXPERIENCE Bachelor's degree in Business Administration, Hospitality Management, or related field. Minimum of 5 years of experience in sales, preferably in the hospitality industry with a focus on group business. Proven track record of meeting or exceeding sales targets and driving revenue growth. Strong interpersonal and communication skills, with the ability to effectively build rapport and negotiate with clients. Strong relationships with Chicago-area meeting planners a plus. Excellent organizational and time management abilities, with the capacity to manage multiple priorities and deadlines. Knowledge of CRM software and sales tracking tools preferred, specifically Delphi and Excel. Flexibility to work evenings, weekends, and travel as required. Passion for hospitality and a genuine desire to deliver exceptional guest experiences. WORKING CONDITIONS & PHYSICAL DEMANDS Interact Verbally & Online Occasional Light lifting & event set-up Why Destination Geneva National? Specializing in the golf club lifestyle, the privately owned Destination GN hosts 54 holes of signature golf by Palmer, Player and Trevino, award-winning dining and event venues, a lakeside driving range, sprawling semi-private Clubhouse with sweeping verandas, and sleek on-course executive suites and cottages plus the 146-room Ridge Hotel. Tee up a career at Southeast Wisconsin’s premier golf resort and set the stage for celebration. Learn more at www.desinationgn.com. BENEFITS Competitive salary and performance-based incentives. Comprehensive benefits package, including health, dental, and retirement plans. Opportunity to work in a stunning resort setting with access to recreational facilities. Encouraging and supportive work environment that values creativity and teamwork. Potential for professional growth within a dynamic hospitality organization. All full-time, year-round associates are eligible for health, dental, eye and life insurance as well as PTO, the company's 401k plan, and fitness center benefits. Additionally, all seasonal and year-round staff receive benefits including complimentary golf, discounts at our dining facilities and Pro Shop, reduced greens fees for your foursome, special hotel rates for friends & family, monthly associate golf tournaments, and more. All staff benefit from the option for pay-as-you-earn with Dayforce Wallet. Must be authorized to work in the U.S. without sponsorship NOTE: This job description is not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with this job. While this job description is intended to be an accurate reflection of the requirements of the job, management reserves the right to add or remove duties from particular jobs when circumstances (e.g., emergencies, changes in workload, rush jobs or technology developments) dictate. Paloma Resorts is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or any other legally protected status. #J-18808-Ljbffr