Automotive Product Specialist

PRODUCT SPECIALIST
TRAINING WILL INCLUDE:

◻ Utilization of Customer Retention Management system (CRM)

◻ Step by step guidance on customer interaction

◻ Daily Tasks

◻ Product training

◻ Business Development Center (BDC)

◻ Online Manufacturer Training

◻ Knowledge on other departments within the dealership. (Service/Parts/Body Shop)

◻ Understanding of paperwork

◻ Importance of Customer Satisfaction Index (CSI)

◻ Conflict resolution

◻ Inner workings of the automobile business

◻ Delivery process

◻ Customer follow up process, appointments

◻ Finance and Insurance (F&I) products

◻ Visit other dealerships

NON-NEGOTIABLE
REQUIREMENTS AND STANDARDS

INDIVIDUAL
STANDARDS

The Product Specialist Must:

❖ Be a College Graduate with a Bachelor’s degree (may be eligible in last two semesters)

❖ Possess the character and appearance standards of your specific dealership

❖ Maintain a positive, wholesome attitude towards life and the sales profession

❖ Engage in some kind of self-improvement program regularly

❖ Get along well with other employees of the dealership

WORK ORGANIZATION
STANDARDS

The Product Specialist Must:

❖ Know how to set objectives or quotas and how to figure a method or program of action to reach those goals

❖ Come to work each day with a plan of work for the day

❖ Have a positive owner-follow-up system

❖ Ability to be openly communicate with management

KNOWLEDGE STANDARDS

The Product Specialist Must:

v Learn why people buy and how to meet the needs of various types of customers

❖ Know the company sales and credit policies

❖ Have a thorough product knowledge of your own products and a general knowledge of competitive products

❖ Follow a sales plan with every customer