Public Relations & Communication Specialist

Description:

Core Values: Be Caring – Be Engaged – Embrace Change – Own It – Results Matter – Do the Right Thing

POSITION SUMMARY: The Public Relations & Communication Specialist serves as the liaison and brand representative between external/internal parties and the Rockingham Insurance marketing team. The position is responsible for communication, event planning, promotional programs, management of the agency storefront and co-op programs, as well as the company’s corporate donation program for the purpose of elevating Rockingham Insurance brand awareness in the marketplace and increasing company revenue objectives.

POSITION ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Create, manage, and deliver agent and corporate communications that meet brand guidelines and regulatory standards
• Liaison to Underwriting, Claims, Sales, and other departments to review product, training, and other communications as needed by the department, including brand and marketing compliance.
• Develop and implement standard compliance and privacy statements for inclusion in all Rockingham Insurance communications and websites in collaboration with legal, product, and compliance stakeholders
• Writing and editing communication materials related to press or insurance initiatives for distribution to agents and customers
• Develop and deliver the Rockingham Insurance Annual Report
• Manage corporate charitable donation program
• Coordinate corporate representation of affiliate memberships in industry organizations
• Oversee the company co-op advertising program; includes creative support, managing approval processes and expense tracking to include monthly reporting for agents
• Plan and execute community engagement programs; Fire Safety Art contests in elementary/middle school, school book vending machine programs, and research future additional programs
• Manage the marketing store front to include vendor business relationships

OTHER DUTIES:

• Represent Marketing on ad hoc project committees as requested
• Propose new community outreach programs, as well as sales and agency support to meet business objectives
• Assist with developing and executing strategic communication initiatives.
• Work with agents on meeting logistics including day and overnight travel when necessary
• Improve processes, research additional tools to increase productivity, and implement revised methods of providing marketing support
• Other duties as assigned

KNOWLEDGE, SKILLS, AND ABILITIES:

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily.

• Understanding of communication compliance required by regulatory agencies
• Displays personal computer literacy and effectively utilizes all relevant company automation
• Ability to plan, execute, and manage projects with little or no supervision in a demanding, fast-paced team environment.
• Exhibits strong and effective verbal and written communication skills that are professional and diplomatic including ability to competently spell, write, compose, and proofread copy; deals effectively with sensitive or private information.
• Ability to manage outside relationships and work independently, particularly public relations and advertising agencies, as well as business vendors.
• Develops a thorough knowledge of marketing to the insurance industry including knowledge of lines of business, workflows, customer insurance buying behavior, and agency selling habits.
• Capable of promptly identifying issues, analyzing facts, and making decisive and appropriate decisions to resolve matters within areas of responsibility.

CORE COMPETENCIES

• Creativity
• Attention to Detail and Accuracy
• Time Management
• Multi-Tasking
• Communication Skills

QUALIFICATIONS:

• Undergraduate degree in business or marketing preferred or equivalent work experience.
• Minimum three years relevant experience with marketing, communications, or relevant industry experience
• Proficient with Microsoft Office
• Demonstrates personal integrity, inspires trust, and sets a positive example through a strong work ethic, commitment, and enthusiasm.

PHYSICAL DEMANDS:

• Flexibility in office location (can be remote or hybrid) with work schedule that meets the needs of the organization and the individual.
• Position routinely uses standard office equipment such as computers and phones.
• Ability to lift up to 25 lbs.
• Occasionally weekend, evening, or overnight work

Requirements: