Performance
- Develop and implement account plans to leverage employer groups' objectives and how HMSA products fit into their benefit program and help them to accomplish their business goals. Use exceptional selling skills to promote and implement products and services through various methods, including site visits, correspondence, telephone, email/internet, power point presentations, and one-on-one customer service.
- Protect and increase HMSA's market share through the successful closing of new accounts and renewal and retention of assigned accounts.
- Meet goals as established in marketing plan and achieve annual sales revenue and membership growth objectives.
- Identify, create and implement action plans for all at-risk accounts.
- Work with USAble Life for ancillary product proposal development.
- Cold calling and in-person networking to identify new sales prospects.
- Attain weekly and monthly activity goals.
- Utilize business acumen to understand client's business, uncover needs and opportunities.
- Systematic targeting of prospects by various product lines.Pro-actively manage a base of accounts by strategically prioritizing account sales and service activities.
- Lead a team that consists of the Account Relationship Consultant, Account Service Representative, and Health Plan Advisor to provide exceptional pro-active service to an assigned book of strategic accounts. This will require delegation of existing customer issues to ensure that sales objectives and goals are met.
- Establish high level account contacts, with decision making capability, (higher than day-to-day contact), and promote the value of HMSA's solutions to those contacts.
- Delegate renewal responsibility, as appropriate, to the Account Relationship Consultant. Provide Account Relationship Consultant with the strategic direction, escalation support, and customer-facing support for renewals as you deem necessary. Escalation support should include internal HMSA escalations, customer jeopardy/escalations, and customer Consultant escalations.
- Provide Account Relationship Consultant and Account Service Representative with the strategic direction on account support/servicing, incorporation of the value proposition, relationship development and opportunity development within the account.
- Meet with AMS leadership on complex account issues after you have researched and identified potential solutions.
- Delegate servicing tasks to Account Relationship Consultant and Account Service Representative as appropriate.
- Understand and sell various funding arrangements to the large group market segment.
Relationships
- Expand relationship with groups through the sale of new products; coordinate problem solving associated with group inquiries.
- Participate in strategic planning and evaluation sessions with employer groups.
- Educate employer groups on HMSA and industry trends and the impact of these trends on cost and utilization. Meet with CXX level contacts to position HMSA as the best value in healthcare.
- Manage internal and external customer relationships to ensure that employer needs are identified and addressed.
- Work with rating analyst for renewal development, work with product management analyst for new benefit development, work with USAble Life for ancillary product proposal development.
Analysis
- Perform complex business analyses of customer's business requirements and develop proposals that exceed customers' requirements. Collaborate with key areas of the organization to present a comprehensive, integrated healthcare story for the employer group through presentations and written summaries.
- Evaluate account-specific utilization and identify opportunities for plan design and financial arrangement changes that positively affect the financial needs of the employer groups through data analysis and extensive knowledge of the healthcare industry.
- Understand and identify the strategic vision and objectives within the employer group organizations while aligning HMSA products and services to ensure those business objectives are achieved.
Industry knowledge
- Actively maintain an understanding of the drivers and trends within HMSA and the healthcare industry that affect HMSA's employer groups and shape their business and buying decisions.
- Responsible for bringing information about the marketplace, customer needs perspectives, expectations, demands and requests to HMSA. (obtain competitor information from within each assigned account)
- Maintain awareness of competitive activities and opportunities. Research and communicate marketing and sales intelligence relating to competition and changes in the marketplace.
- Participate with employee health benefits professional organizations.
- Provide input to Marketing department for marketing strategy development.
Administrative
- Maintain accurate records of all account activity and provide management with a weekly report on proposal/sales activity, jeopardy/lost accounts, major servicing issues.
- Maintain and manage sales prospect database and sales funnel.
Performs all other miscellaneous responsibilities, duties, and special projects as assigned or directed.

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Sales Account Manager - New Sales

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