Senior Product Marketing Manager, Digital Marketing Strategy

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.We are seeking a data-driven and action-oriented Self-Service Growth Digital Marketing Strategist to join our product marketing team. As a key member of our team, you will play a critical role in driving the adoption and growth of our products through strategic digital marketing initiatives.You will work cross-functionally with product marketing, data intelligence, and experiences teams to understand and create critical digital touchpoints within the prospect journey. You will work closely with our technical program management and marketing decision science teams to build and optimize web content to drive the business’ digital marketing KPIs.We are seeking a candidate who is skilled at leveraging data and analytics to proactively improve web performance and drive customer conversion. Strong project management skills, attention to detail, and an ability to connect the dots between multiple key stakeholders will make you successful in the role. The ideal candidate will have a strong background in product-led growth strategies, a deep understanding of digital marketing channels, and a passion for data-driven decision-making.If you are a digital strategist with a passion for driving product-led growth through digital marketing, we invite you to apply and be a key player in our exciting journey.ResponsibilitiesProspect Journey Improvement:Develop and execute a comprehensive prospect journey to drive user acquisition, activation, retention, and revenue.Develop and update strategic plans based on business priorities, industry trends, and customer insights.Collaborate with content creators to develop compelling and educational content that aligns with the business’ goals.Collaborate with cross-functional teams to align digital marketing efforts with product development and user experience improvements.Website Performance Optimization:Develop digital KPIs in partnership with the business and create a strategy to improve digital experiences to meet those goals.Leverage performance data to optimize engagement with product landing pages and other marketing assets to improve conversion rates.Lead initiatives to optimize website performance and collaborate with web development teams to implement technical improvements.Develop and execute SEO strategies to enhance website visibility and organic search rankings.Conduct regular audits to identify opportunities for on-page and technical SEO improvements.Generate insightful reports to inform strategic decision-making and proactive identify opportunities for improvement.Monitor and update website content to ensure ongoing compliance, relevance, and accuracy.Suggested ExperienceBachelor's degree in Marketing, Business, or a related field.Proven experience in digital marketing, with a focus on product-led growth strategies.Strong analytical skills and proficiency in using data to drive marketing and website optimization decisions.Excellent communication and collaboration skills, with the ability to work cross-functionally.Knowledgeable of the Salesforce product ecosystem.AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.Salesforce welcomes all.For Colorado-based roles, the base salary hiring range for this position is $136,600 to $187,900.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.SummaryLocation: Georgia - Atlanta; Texas - Dallas; Colorado - Denver; Indiana - Indianapolis; Texas - AustinType: Full time