Field Marketing Specialist

About us

Clearwave Fiber, a 100% Fiber Optic Internet provider offering business, enterprise, and residential communications services, is expanding its network to reach new communities across the Midwest. Our Team of more than 300 colleagues is committed to providing superior fiber internet to underserved areas and enabling the communities we serve to connect and thrive.

General Description of Position

Clearwave Fiber is looking for a Field Marketing Specialist to help cultivate meaningful relationships in our Southern Illinois service territory. The successful candidate will serve as the integration point between our Illinois markets, field sales and operations colleagues, and corporate marketing team. They will think like a local and use their deep market knowledge to help shape the market-specific offers, messaging and tactics that help amplify and endear the brand to prospects and customers, driving purchase intent, product adoption, and customer loyalty. The Field Marketing Specialist will be a critical part of a high performance, results-driven marketing organization and culture. Responsibilities will require equal time behind a desk and on the road, traveling between markets. Positivity and resourcefulness are must-have traits as the Field Marketing Specialist works to bring the Clearwave Fiber Brand to life in our Illinois Communities.

Duties & Responsibilities

• Liaise with Field Sales colleagues to evaluate marketing effectiveness and identify opportunities to enhance channel and market performance
• Gather, organize and summarize meaningful market level competitive and cultural intelligence and share with corporate marketing teammates in order to inform and shape campaigns, programs, and tactics
• Identify, secure, activate and work sponsorships and events that drive brand awareness and positive brand perception within our Clearwave Fiber communities
• Evaluate sponsorship and event ROI potential and measure program success
• Manage and optimize regional/hyper local marketing program budget
• Identify and pursue earned media opportunities that enhance brand perception and reinforce Clearwave's commitment to the communities we serve
• Inspect and assess execution of in-market branding across assets personnel, and media; Support branding needs of field-based teams in accordance with brand guidelines
• Support new market launches, and ensure quality execution of market-level stimulus plans and tactics
• Inspect and inform local mass media plans including OOH and print advertising to ensure maximum visibility and positive brand impact
• Be present in the community, cultivating relationships with municipal leaders and community influencers and acting as the face of the Clearwave Fiber brand
• Perform other duties as assigned

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, or Business Administration is preferred.
• Minimum of 2 year of experience in marketing or communications roles (marketing communications, brand marketing, direct marketing, digital marketing or public relations)
• Proficiency (intermediate level or better) in Microsoft Office (Word, Excel, PowerPoint, Outlook) is required, and working knowledge of the Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat) is a plus
• Clear written and verbal communication skills with exceptional attention to detail
• Must be able to independently manage multiple projects and priorities
• Problem-solving and project management skills

EOE/ Disability

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