Marketing Coordinator

Job Summary

The Marketing & Communications Coordinator supports marketing and communications for a designated LifePoint facility. The Coordinator is responsible for implementing marketing and communications strategies for the market, working collaboratively with all departments and affiliated medical practices to ensure all advertisements, communications and collateral materials accurately reflect and support LifePoint brand and message expectations.

COMPANY DESCRIPTION

Frye Regional Medical Center, located in the beautiful foothills of North Carolina is a 355-bed acute care hospital, 81-bed Behavioral Health facility and more than 70 primary and specialty care providers.

Essential Functions

Implements strategic marketing and communications plans, including:

• Copywriting and editing
• Websites and social media
• Community and EMS newsletters
• Internal communications (employee and physician)
• Management of Function Point, Patient Point and Spark portal, and any other support software
• Project management including print production coordination• Coordination/engagement of sponsorships and community events
• Paid media strategies (traditional, digital, CRM)• Public relations/earned media
• Maintain digital platforms including websites, social media, physician directory and online listings.
• Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.
• Write and edit internal and external marketing and communications materials, ensuring consistency of message and brand identity.
• Support community engagement initiatives including planning and/or attending community events on behalf of the market, including nights and weekends.
• Support the Director of Marketing & Communication and HSC Communications and Marketing teams on additional projects and tasks as needed.
• Requires critical thinking skills, independent problem solving, and ability to handle multiple priorities with minimal oversight.
• Regular and reliable attendance.
• Perform other duties as assigned.

Benefits - Wide range of benefits options!

• Here at Frye, you choose your own Medical, Dental, and Vision plans from a variety of competitive options that give you the coverage that best fits your needs.
• HSA
• 401(K) retirement plan contributions
• Generous Paid Time Off
• Accident & Critical Illness Insurance
• Prescription Assistance with OptumRx
• Income protection programs for the entire family such as life insurance, Short/Long-term Disability, and Identity Theft.
• Employee Assistance program at no cost to you to provide emotional, legal, financial, and daily life support for your entire household. Services are available 24 hrs. a day, 7 days a week.
• Free travel and entertainment discount program to ensure you enjoy your time away from work.

Why join our team?

Frye Regional Medical Center employs more than 1500 professional and clinical staff. Our medical center is a 355-bed acute care facility which offers a broad array of inpatient and outpatient care. Frye Regional Medical Center is dedicated to providing patients with a full range of services to meet the healthcare needs of our community. We believe our employees are our most valuable assets in accomplishing this goal and we have made great strides to ensure employee satisfaction. If you are passionate about changing lives, we are looking for you!

Education: Bachelor's Degree (Journalism, Communications, Marketing or Public Relations) preferred.

Minimum Work Experience: Entry level with some experience preferred. Healthcare experience a plus.

Required Skills

Skills and Abilities:

Proficiency in Microsoft Office products with emphasis on PowerPoint and Word required. Proficiency in desktop publishing (InDesign, Photoshop, Publisher) or graphic software preferred. Photography and/or video editing skills preferred.

Business Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems: Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents, and practices.

Department Specific Impact: Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement: Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management: Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.