Demand Generation Marketing Manager - Virtual/Remote

TOPS is looking for a Demand Generation Marketing Manager to join our team!

We are in a period of rapid growth as we promote our industry-leading SaaS product TOPS [ONE], which is an end-to-end accounting and operations management tool for the Property Technology industry.

We are looking to fill our position to help take our company’s growth to the next level. The overriding responsibility of this role is to design and oversee the execution of multi-touch demand creation programs, based on both inbound and outbound tactics, that drive pipeline creation and revenue growth.

We have an established product with many users on our product, but are still building our marketing engine from the ground up and will be building a brand soon as well.

This role reports to the VP Marketing, and will work closely with the Sales and Marketing teams and supervise the Marketing Coordinator.

We have a strong preference for applicants living in or willing to relocate to Knoxville, TN. This role has a hybrid schedule, some days in office, some days working from home. We may consider a remote arrangement for the right applicant.

Who will love this job

• A data-driven marketer willing to roll up their sleeves to get things done
• A leader with creativity, strategy and ability to thrive in an entrepreneurial culture.

You should have

• At least 2 years being responsible for the demand generation function in at a B2B company
• Proficient in digital marketing, including SEO, PPC, lead scoring, nurturing programs, list management, segmentation, and targeting.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention).
• Understanding of optimization requirements at the different stages of the funnel.
• In-depth knowledge of a marketing automation systems, preferably Hubspot
• Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.
• Preferred: Salesforce Experience

Benefits
Medical insurance, Dental insurance, Vision insurance, 401K, Health Spending Account (HSA)
Culture

Responsibilities
What you'll do

• Strategy and Campaign Management
  • Develop and implement a multi-channel demand generation strategy that is aligned with the overall marketing and business objectives
  • Determine and continuously optimize the tactical mix between email, digital advertising, SEO, events, webinars, and social
  • Evaluate, select and manage outside agencies that contribute to the demand creation programs
• Lead generation and pipeline development
  • Manage all inbound and outbound demand generation channels to deliver a predictable volume of leads and pipeline
  • Manage demand generation tactics and A/B test to continuously improve results
• Analytics and Reporting
  • Set program goals, analyze campaign results in detail, and make data-based adjustments to drive improvement
  • Manage the allocation of performance marketing budget to achieve the greatest return for our dollars
  • Build reports and dashboards to monitor and communicate lead gen activity
  • Develop clear and succinct narratives that educate and engage senior leadership on demand gen performance
• Team and Cross-functional Management
  • Collaborate with marketing team to execute content, events and product marketing initiatives to help achieve demand gen goals
  • Partner with sales and rev ops to develop end-to-end campaigns and ensure strong unit economics across all marketing channels (LTV/CAC)
  • Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions
• Operations
  • Collaborate closely with Revenue Operations to support full funnel tracking, build reporting and ensure close alignment with the Sales team on revenue metrics
  • Monitor existing and developing technologies and make recommendations to improve Enumerate’s go-to-market tech stack
  • Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations

Requirements
Proven track record of 6+ years in marketing, with at least 3+ years in demand gen at a B2B company
Experience in a SaaS business, and familiar with the KPIs that drive SaaS performance
Authorized to work in the US without sponsorship
Knowledge in: Deep understanding of full-funnel performance marketing and growth levers (acquisition, adoption/activation, monetization, retention, expansion)
Knowledge in: Proficiency in digital marketing strategies, including SEO, PPC, lead scoring, nurture programs, list management, segmentation, and targeting
Knowledge in: Strong analytical experience with the ability to use data to optimize campaigns, make sales decisions, and tell a succinct story
Knowledge in: Excellent cross-functional communication and collaboration skills, including the ability to work with executive leadership and sales teams
Knowledge in: In-depth knowledge of a marketing automation and CRM systems, preferably HubSpot and Salesforce

Requisition #cltt75tp12i2q0jm662p6xz2l