Linear Media Buyer

Summary:
The Strategic Group Company (TSGCO) is an award-winning international voter contact firm based out of Delaware, Ohio. Recognized as one of the most successful political advertising agencies in the nation, our passion is helping candidates, elected officials, and conservative causes win by connecting with voters and constituents.

The Linear Media Buyer will be directly responsible for planning, executing, and optimizing media buys across the traditional linear platforms of television, cable, and radio. The position reports directly into the Media Buying department.

This position will help one gain invaluable communications, campaign management, government, and technology skill sets. The work and environment develop a close-knit culture of hard work and creativity.

Responsibilities:

• Develop data guided media strategies aligned with client objectives.

• Acquire rates and costs across all traditional linear media platforms.

• Analyze market research study demographic data daily for a wide range of media

  vehicles to determine the most effective approach to reach target audience.

• Collaborate and contribute to the authoring of creative strategies, presentations, and

  other related requirements for the successful delivery and execution of client

  campaigns.

• Develop daily timelines for each project and/or campaign.

• Manages placement and proactive maintenance of all buys daily.

• Review and monitor media outlet competitive sources.

• Prepare media plans, analyses, and recommendations based on strategic direction.

• Communicate with media representatives on behalf of clients daily to negotiate the

  best placement, highest value-add, and optimal use of budgeted funds.

• Perform any other related duties as required or assigned.

Education & Experience:

• Associate or bachelor’s degree preferred, but not required.

• Experience or familiarity with national, state, and/or local politics/campaigns is preferred, but not required.

• Broad knowledge marketing, accounting, business administration, and finance, etc. equivalent to a 4-year collegiate degree.

• 1+ years related experience and/or training.

Skills & Qualifications:

• Strong organizational skills.

• Analytical mindset with the ability to interpret data and drive optimizations.

• Ability to meet tight deadlines and multitask.

• Effective written and verbal communication skills.

• A positive and creative attitude.

• “Self-starter” willingness, motivation, and the ability to take direction and learn

  rapidly.

• Must be proficient with Microsoft Office, specifically Excel.

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