Sr. Manager Consumer Insights

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose - to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The selected candidate would be required to offer consumer insights and strategic input for our marketing activities mainly focused on fortify our marketing value-added services. This role would lead the regional research team and manage qualitative and quantitative market research & measurement programs for the LAC Region. The job requires cross-functional activities and work in partnership with the entire regional marketing team. Specific responsibilities include:

• Provide regional trends and consumer insights reports, cross referencing internal and external sources for internal and external presentations about key segments, generations, or topics.

• Support Marketing Strategies and Team with Consumers Insights, brand, and advertising tracking analysis.

• Analyze current research (Brand and Campaign tracking, U&A, etc.) to recommend action plans and leverage on value-added services proposals.

• Present Consumer Insights at client meetings, events, and webinars

• Develop Market Research capabilities, including templates, processes, and methodologies for the team.

• Act as a liaison with the Global Insights Team and leverage global tools and methodologies to apply in the region.

• Develop research brief: objectives, methodologies, and action standards.

• Support RFP process: brief and proposal request with potential vendors. Conference calls with vendors, Q&A sessions, and e-mails.

• Proposal evaluation: review proposal, meet/work with procurement for negotiation and present recommendation to internal and external clients.

• Prepare approval documents: request Purchase Orders, Contracts, Statement of Work, Risk assessment, vendor risk questionnaire as applicable.

• Monitor on field progress (Vendor status reports/calendars/check for inconsistencies/ follow-ups)

• Develop and update status report of all Market Research projects. Provide continuous status to internal and external clients.

• Design and review questionnaires / moderator's guides aligned with project objectives.

• Review results, gather insights, prepare impactful presentations, and present findings to clients.

• Lead and inspire the regional research team.

Travel Requirements

This position requires the incumbent to travel for work 30% of the time

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor's Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications

• 10 or more years of work experience in Market Research with a bachelor's degree, or at least 7 years of work experience in Market Research with an Advanced Degree (e.g., Masters, MBA)
• Market Research experience required, qualitative and quantitative methodologies from the vendor or client side.
• Experience working with global companies / brands.
• Outstanding communications skills - including oral, written, and presentation development and delivery to all levels of stakeholders.
• Strong analytical skills. Ability to create analysis and data breakdowns in Harmony or similar market research tools and databases.
• Strategic thinking to generate insights and recommend action plans.
• Commercial approach to build value added propositions to clients.
• Robust project management experience and strong process orientation
• Story-telling skills in creating reports and analysis.
• Must be able to handle a wide variety of projects simultaneously.
• Leadership, Teamwork, interpersonal & customer service skills
• Strong financial acumen
• Excellent knowledge of PowerPoint, Excel, and Word.
• Fluent in Spanish and English

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 143,800.00 to 208,600.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.