Industry Marketing Manager

Job Description Overview

As an industry marketing manager, you are responsible for supporting our Industry practice teams in developing and managing demand generation programs to build awareness, drive and nurture leads, and accelerate opportunities to close. Reporting to the VP of GTM This position will collaborate closely with All Covered sales leaders, sales development, portfolio management, partners and internal marketing teams to plan and execute compelling activities. You will Lead and develop breakthrough campaigns that drive category awareness, enhance brand preference, promote engagement, and grow revenue and profit Identify and activate against customer insights that drive brand preference and loyalty.

Responsibilities

* Responsible for developing and executing marketing strategies that drive revenue growth and customer acquisition

* Generate sales pipeline through targeted ABM campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content

* Conduct market research and competitive analysis to identify trends and opportunities

* Maintain a strong understanding of our B2B products & Services, target customer demographics, competitor analysis, and industry segments

* Partner with external agencies and content team to create compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition

* Build, execute, measure, and optimize multiple marketing campaigns across multiple channels (owned, earned, shared, and paid), partnering with supporting teams to ensure successful tactic execution

* Define tactics from start to finish by proactively partnering with internal teams for email, web, social, advertising teams, and outside agencies to ensure successful delivery

* Assist in creating and managing customized marketing briefs for internal alignment and to share opportunities for collaboration across the company

* Work with internal teams to create and personalize content, nurture assets, sales enablement materials, and create strategically aligned marketing plans

* Conduct and review research to support program and campaign development; identify, resolve, and escalate campaign risks or issues hindering delivery of tactics

* Propose and validate audience, messaging, and channels for campaign advertising and amplification

* Leverage marketing analytics and reporting platforms to determine campaign success criteria, manage campaign status reports, and continuously audit and improve the digital experience and outcomes

* Build and maintain collaborative relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success

* Stay abreast of emerging digital technologies, media opportunities, approaches, and strategies

Qualifications

* Bachelors - preferably in marketing or communication related field
* 8+ years of experience in marketing ideally within a B2B environment

* Have a high level understanding of technology categories such as cloud, security and generative ai
* Experience building and delivering marketing campaigns, events, executive and key account programs
* Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders but also able to work independently and thrive in ambiguity
* The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
* Excellent verbal, written, and interpersonal skills
* Data-driven, you have a grasp on crucial marketing KPIs and what levers to pull to optimize your campaigns to drive performance
* Hands-on execution ability with effective Project management, time management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
* Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a "can-do" attitude
* Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.

About Us

Konica Minolta's journey started 150 years ago, with a vision to see and do things differently. We innovate for the good of society and the world. The same purpose that kept us moving then, keeps us moving now. Konica Minolta Business Solutions U.S.A., Inc. is reshaping and revolutionizing the workplace to achieve true connectivity through the . The company guides and supports its clients' digital transformation through its expansive office technology portfolio, including IT Services (), intelligent information management, managed print services and industrial and commercial print solutions. Konica Minolta has been included on CRN's MSP 500 list nine times and The World Technology Awards named the company a finalist in the IT Software category. Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for sixteen consecutive years, and is proud to be ranked on the . The company received Keypoint Intelligence's BLI 2021 A3 Line of The Year Award and BLI 2021-2023 Most Color Consistent A3 Brand Award for its . Konica Minolta, Inc. has been named to the Dow Jones Sustainability World Index for nine consecutive years and has spent six years on the Global 100 Most Sustainable Corporations in the World . Konica Minolta partners with its clients to give shape to ideas and works to bring value to our society. For more information, please visit us and follow Konica Minolta on , , and .

EOE Statement

Konica Minolta is an equal opportunity and affirmative action employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, national origin, sex, pregnancy, age, sexual orientation, transgender status, gender identity, disability, alienage or citizenship status, marital status or partnership status, genetic information, veteran status or any other characteristic protected under applicable law.