Social Media Strategist

Company Description

Northrop Realty represents buyers and sellers of residential real estate in the Baltimore and Washington metropolitan regions with offices in Annapolis, Baltimore, Clarksville, Columbia, Ellicott City, Fallston, Frederick, Lutherville-Timonium, Phoenix and Sykesville. Northrop Realty also operates coastal office locations in Bethany Beach, DE, Fenwick Island, DE, Lewes-Rehoboth Beach, DE, Millsboro, DE, Newark, DE as well as Oak Island and Southport, NC.

We offer our full-time employees a comprehensive benefits package including company paid employee health and dental insurance, retirement plan with up to a 3% company match, paid time off, paid holidays, a competitive salary and an engaging working environment. 

Job Description

Northrop Realty is seeking a skilled Social Media Strategist to help us take the brand to the next level. Social media is an integral component of our overall marketing efforts that support our agents and the brokerage. 

We are looking for a creative, dynamic, and polished social media expert who can develop plans that capture prospects’ attention and engage existing clients. 

As Northrop Realty’s Social Media Strategist, you capture attention and increase brand awareness by leveraging your creative mindset and exceptional abilities as a content strategist and visual storyteller. You are passionate about building, implementing, and managing our social media strategy across multiple social platforms. You lean into your strategic planning, social media management, email platform, and analytic experience as you grow and engage online communities. You thrive creating viral content, engaging with loyal followers, and sharing best practices with our team. 

As an experienced social media professional, you will be joining a team of elite marketing professionals and creative designers. You will report to our Director of Marketing and work onsite from our Clarksville, MD office. With the support of our team, you will develop a comprehensive social media content plan, collaborate on campaigns and content, analyze metrics, provide recommendations to our leadership team, and help new agents develop their social media presence. Social media will be an integral part of showcasing our Northrop Realty leadership team and their expertise within the industry. Our social media manager will help to grow our business and attract the best talent possible. 

Objectives of this role

• Develop organic and paid social media strategies for the brokerage
• Provide expert guidance to Northrop Realty Real Estate Agents on social media best practices and advise on quarterly campaign development
• Manage a robust social media content calendar for various channels, planning and scheduling posts in advance
• Collaborate with the marketing team for a cohesive integrated strategy across various channels to achieve high levels of user engagement and brand recognition

Qualifications

Responsibilities

• Create, manage, and publish original and high-quality content across various social media platforms 
• Analyze data and metrics to create weekly and monthly reports on platform traffic, corresponding web traffic, user engagement, and ROI
• Manage all company social media accounts to ensure content is relevant and up-to-date. 
• Respond directly to comments and questions on social media posts 
• Collaborate with the marketing team to grow the company’s network and target new followers
• Manage posting platform for all brokerage accounts, including occasional posting for executives
• Participate in helping new agents establish or expand their social media presence. 
• Research social media trends and hashtags that relate to a target audience’s interests
• Coordinate with social media influencers, bloggers, and news outlets to promote brand awareness and create social buzz around new homes, events, our exclusive services for our agents and their clients
• Monitor analytics and metrics to gauge success of social media posts and ad campaigns 
• Create & manage “Live” events

Skills and qualifications

• Proficiency with social media platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Exceptional eye for mobile videos and photo opportunities
• Team collaboration
• Experience with graphic design, photo editing, and publishing 
• Experience with Asana or other project management tools
• Familiarity with social media posting tools such as Dash Hudson
• Understanding of SEO and web traffic metrics/analytics
• Excellent analytical skills
• Strong verbal and written communication skills

Preferred qualifications

• 3-4 years in corporate social media management
• Strong personal social media presence
• A bachelor’s (or equivalent experience) in marketing or a related field
• Strong creative writing, copywriting, and copy editing skills
• Highly creative
• Excellent organizational and analytical skills; attention to detail
• Excellent time and project management skills; proven ability to multitask, follow through and meet deadlines
• Strong problem-solving abilities
• Strong people skills, interpersonal savvy
• Ability to function well in a high-paced environment
• Strong initiative
• Proficient with Microsoft Office and Google Workspace
• Experience with Asana, Canva, and Google Analytics a plus
• Hands-on experience using social media to build brand awareness
• Ability to identify target audiences’ preferences and produce tailored content

Additional Information

Please note this is an on-site, non-remote position. No phone calls please. Equal Opportunity Employer.