Associate Director - Brand Media

Job Title: Associate Director - Brand Media
Location: Mettawa, IL 60045 or Florham, NJ 07932 (Hybrid)
Duration: 6 Months
Min Pay rate : $90/hr

Summary:
The Associate Director - Brand Media position plays a key role in delivering exceptional media campaigns and is responsible for delivering best in class paid media products. He/she partners with brand Consumer marketing teams, as well as other functions, to determine customer insights, appropriate channels, media buying targets, media spend levels and appropriate metrics/KPIs for measurement.
The Associate Director - Media specifically determines the media strategies, determines the right vehicles, establishes media spending levels by channel, flighting strategies, communication levels and measurement by tactic. This position oversees all consumer media, from strategic planning, tactical planning, to execution and post buy due diligence. The Associate Director - Media is responsible for delivering innovative solutions to address key stakeholder needs, providing recommendations, implementing and guiding team on improvement opportunities to continuously enhance output ensuring to account for the overarching franchise portfolio while also delivering on individual brand's needs. He/she has a proven track record in talent management, being able to guide members of the team towards achieving objectives and successfully setting direction for self and others (including external agencies).

ESSENTIAL RESPONSIBILITIES:

• Together with the respective Media Director, set the vision for brands' media strategy and guide the organization to navigate the complex and changing media environment.
• Develop a portfolio strategy, manage media plans across various franchises, identify areas of opportunity for each brand, and cohesively and clearly set media strategy for multiple brands in the same category.
• Bring deep expertise in all paid media channels (offline and online) and apply media learnings and best practices across the enterprise.
• Establish and achieve measurable media performance metrics.
• Responsible for managing franchise media budgets and partnering with Marketing, Finance and MABI to develop media plans including quickly developing scenarios based on budget fluctuations to help inform launch plans and business discussions with senior leaders.
• Lead and influence decision making across functions (Marketing, Analytics, Digital Lab) by developing data driven media strategies.
• Collaborate with In-Housing Optimization team and other Lab colleagues to drive Lab revenue and savings goals.
• Successfully build relationships with internal stakeholders within Marketing, Finance, Digital Lab and CA&O
• Analyze franchise competitive marketplace data on a consistent basis to provide recommendations for brand implications/action needed.
• Lead media agency to ensure successful launch and executions of all campaigns, drive innovation, and move the businesses forward.

• Lead Media Manager(s) including training, coaching and mentoring them.
• Challenge the status quo to advance media presence and prepare for the future.
• Simplify complex concepts to influence and create organizational change that foster tangible business impact.
• Consistently improve processes, media product, drive effectiveness and efficiency to ensure best in class internal media operations as well as with our external media agencies.
• Represent ABV to external media partners to foster relationships that lead to first looks, added value and direct connection to resolve any issues quickly.
• Exhibit good business judgement and make sound business decisions.

DESIRED QUALIFICATIONS:

• College degree with 10+ years of paid media experience in both planning and negotiating media. Experience with paid media in the pharma industry and/or client-side experience is a plus.
• Expertise in translating business and marketing goals into media goals, strategies, tactics and provide recommendations to internal stakeholders.
• Ability to manage multiple media plans, vendors, projects, and internal stakeholders simultaneously, with high attention to detail and deadlines and compliance to departmental and Company processes.
• Extremely organized and proactive with the ability to collaborate in a fast-paced team environment.

GENERAL COMPETENCIES:

• Demonstrated track record of leading a team of direct reports.
• Demonstrated track record of acting with agility and speed in challenging business environments.
• Strong communication (both written and verbal) and business acumen.
• Expertise with Microsoft software tools, including Word, Excel, Power Point, Outlook
• Knowledge of third-party data sources like Nielsen, MARS, Kantar, and third-party tools like Media Tools. Ability to learn new software programs specific to the media industry. Knowledge of agency tools a plus.
• Exceptional functional knowledge; is viewed as a Subject Matter Expert in paid media across all channels.

• Inquisitive with strong analytical skills, including the ability to infer and apply learnings.
• Ability to work effectively with cross-functional teams and influence to ensure deliverables and deadlines are met.
• Strong Agency management, including the ability to delegate responsibility, manage work and priorities, provide coaching/mentoring/difficult feedback to ensure high-quality standards are always met.

KEY LEADERSHIP COMPETENCIES:

• Build a high effective team, strong relationships with direct reports.
• Build productive relationships with peers and cross functionally with partners outside of team to enable higher performance.
• Exceptional problem-solving skills and calm persistence in navigating difficult industry and internal challenges.
• Learning agility to quickly grasp the "essence" and comfortably change course as needed.
• Raises the bar and is never satisfied with the status quo.
• Creates a learning environment, open to suggestions and experimentation for improvement.
• Embraces the ideas of others, nurtures innovation and manages innovation to reality.

SIGNIFICANT WORK ACTIVITIES:

• Continuous standing or sitting for prolonged periods of time (more than two consecutive hours in an 8-hour day)

About SPECTRAFORCE

Established in 2004, SPECTRAFORCE is one of the largest and fastest-growing diversity-owned staffing firms in the US. The growth of our company is a direct result of our global client service delivery model that is powered by our state-of-the-art A.I. proprietary talent acquisition platform, robust ISO 9001:2015/ISO 27001 certified processes, and strong and passionate client engaged teams. We have built our business by providing talent and project-based solutions, including Contingent, Permanent, and Statement of Work (SOW) services to over 140 clients in the US, Canada, Puerto Rico, Costa Rica, and India. Key industries that we service include Technology, Financial Services, Life Sciences, Healthcare, Telecom, Retail, Utilities and Transportation. SPECTRAFORCE is built on a concept of "human connection," defined by our branding attitude of NEWJOBPHORIA, which is the excitement of bringing joy and freedom to the work lifestyle so our people and clients can reach their highest potential. Learn more at:

Benefits: SPECTRAFORCE offers ACA compliant health benefits as well as dental, vision, accident, critical illness, voluntary life, and hospital indemnity insurances to eligible employees. Additional benefits offered to eligible employees include commuter benefits, 401K plan with matching, and a referral bonus program. SPECTRAFORCE provides unpaid leave as well as paid sick leave when required by law.

Equal Opportunity Employer Commitment: SPECTRAFORCE is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, religion, color, sex, national origin, age, sexual orientation, gender identity, genetic information, disability or veteran status, or any other category protected by applicable federal, state, or local laws. Please contact Human Resources at if you require reasonable accommodation.