Sr. Lead Marketing Manager, Campaign Analytics

The Senior Lead Marketing Manager resides within Campaigns & Programs and reports into the Analytics Team. Campaign Analytics delivers analysis, insights and recommendations on campaign and program performance on both a proactive and reactive basis using a range of analysis techniques, to inform and optimize ourmarketing tactics. This is a highly visible role that requires strong project management, reporting proficiency, strategic data analysis, and excellent presentation skills. The ideal candidate will be a team player focused on data analytics and marketing campaign/program optimization to substantially impact pipeline, progression, and deal closure.

• Provide business intelligence to help understand trends and patterns, identify gaps and opportunities, and make data-informed decisions.
• Provide campaign performance analysis by collecting and analyzing data, developing insights, create visualizations and delivering monthly analytic packages to stakeholders.
• Track proof of campaign performance/execution through Salesforce dashboards, PowerBI, excel and email readouts.
• Expert in Excel with the ability to create pivot tables, review data sets, implement complex searches, and provide analytical recommendations based on the information gathered.
• Comfortable presenting data as a story during executive reporting calls.
• Work in an agile environment, make decisions and complete reporting and ad hoc requests on time and without assistance.
• Requires a self-starter with strong experience in organization, communication, execution, and accuracy.

• Bachelor's degree in marketing, business, or related discipline (preferred)
• 6+ years' experience in a marketing or sales role planning and actioning multiple, complex marketing programs including budget management
• Ability to analyze information, ask questions, and gain insights that lead to strategic answers.
• Strong interpersonal, facilitation, and project management skills
• Rapid learner who thrives in a fast-paced, high-growth environment
• Strong written skills, verbal communication skills, and presentation skills
• Data-driven mindset with attention to detail, producing accurate and creative work
• Strong collaborative and problem-solving skills to execute marketing programs in support of achieving SMART business objectives while keeping a positive attitude
• Experience in Microsoft Excel is a must
• Experience building reports and dashboards inSalesforce.com
• Experience using Power BI
• Strong project management and organizational skills; ability to successfully juggle multiple projects and effectively prioritize tasks

The starting salary for this role differs based on the employee's primary work location. Employees typically do not start at the top of the range, though compensation depends on each individual's qualifications.

Location Based Pay Ranges

$94,420 - $125,890 in these states: AR ID KY LA ME MS NE SC SD
$99,390 - $132,510 in these states: AL AZ FL GA IA IN KS MO MT ND NM OH OK PA TN UT VT WI WV WY
$104,360 - $139,140 in these states: CO HI MI MN NC NH NV OR RI
$109,330 - $145,770 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

As with the pay range variety that's based on the region of a country, specific offers are determined by various factors such as experience, education, skills, certifications and other business needs.