Marketing- Asst Dir of Digital Marketing

POSISTION SUMMARY:

Reporting to the Director of Marketing and Communications, the Assistant Director of Digital Marketing is a member of Capitol Technology University’s Marketing and Communications Department. The Assistant Director will work collaboratively with members of this department and other inter-university departments to further institutional goals specifically related to enrollment and recognition.

DUTIES AND RESPONSIBILITIES:

Primary duties include:

• Managing university social media channels to create daily posts, respond to comments and messages, and expand the university’s audience among other duties
• Managing university portals with current images and up to date information on programs.
• Producing analytics for advertising marketing campaigns on LinkedIn, Facebook, YouTube, Instagram, and other developing media platforms;
• Working closely in a small team to facilitate interdepartmental efficiencies (i.e. work with the admissions staff to figure out best practices, compile lists, strategize on how to send out successful campaigns, track data, etc.);
• Providing consistent informed suggestions on how to improve targeted ad and social media campaigns;
• Assisting the Director of Communications in the development of event campaigns

• Respond to tickets sent to the webmaster email, ensuring timely and accurate website updates are made, providing quality customer service to internal clients;

• Representing the university brand across all platforms and messaging; and
• Performing other duties as assigned.

POSITION QUALIFICATIONS:

• Minimum 1-3 years experience managing and cross-platform social media campaigns;
• Bachelor’s degree in Communications, Digital Communications, Media, Marketing, or related field
• Proficiency in Adobe Premiere Pro with preferred familiarity in Adobe Suite programs such as Photoshop, InDesign, and Illustrator
• Experience with traditional and new media marketing

PREFERRED QUALIFICATIONS:

• Experience with Google Analytics/G4A
• Experience with CRM, Salesforce Target X for creating and sending email campaigns

PHYSICAL DEMANDS:

There are limited physical demands; however, this position requires sitting occasionally for extended periods of time, and repetitive motions for tasks such as operating a computer mouse and keyboard, and hearing and speaking on the telephone. The candidate must be able to pull, bend, grasp, and occasionally lift up to 20 lbs.

EQUAL EMPLOYMENT OPPORTUNITY:

Capitol Technology University is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce. As stated in our Equal Employment Policy, Capitol Technology University provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.