Social Media Specialist

Express Wash Concepts (EWC), established in 2018, is the parent company of five award-winning express tunnel car wash brands: Moo Moo Express Car Wash, Flying Ace Express Car Wash, Clean Express Auto Wash, Green Clean Express Auto Wash, and Bee Clean Express Car Wash.

Our swift, top-tier, eco-friendly car washes and unwavering focus on exceptional customer service have positioned us prominently in the United States and beyond. Additionally, our leading community relations initiatives proudly contribute hundreds of thousands of dollars annually through EWC CARES, our outreach programs, encompassing both monetary donations and complimentary car washes.

Why Choose Express Wash Concepts? We're not just a car wash; we're a company committed to fast, eco-friendly services, exceptional customer care, and giving back to our communities, all while providing ample opportunities for personal and career growth. Join Express Wash Concepts in our mission to make a difference through the power of clean.

Discover the benefits of joining Express Wash Concepts

• Competitive wages: Enjoy a compensation package reflecting your skills and dedication.
• Discretionary year-end bonus: Receive a year-end bonus based on exceptional performance.
• Unlimited Wash Club Membership: Keep your vehicle looking its best.
• Paid vacation: Take well-deserved breaks as outlined in our Employee Manual.
• Health care benefits: Medical, Vision, Dental, Company-Paid Life, Disability, Accident, Hospital Indemnity, Employee Assistance Program.
• HSA contribution: $1,000/year (with qualifying plan).
• Secure future: 401k with up to 4% company match.
• Educational reimbursement: Up to $2,500 annually to support ongoing learning and development.

Essential duties and responsibilities

As a Social Media Specialist, you will play a crucial role in promoting our car wash services across various social media platforms. Working closely with the Marketing team, you will engage with customers and enhance brand awareness for all brands and markets.

Content Creation

• Develop content for all brands and markets.
• Develop engaging content tailored to car owners and enthusiasts.
• Create after-and-after photos/videos of cars, maintenance tips, educational content about car washing benefits, and behind-the-scenes glimpses of car wash operations

Platform Selection

• Identify relevant social media platforms for target audience.
• Tailor content to platform strengths and demographics in each market region and brand.
• Consistent Posting Schedule
• Maintain a consistent posting schedule to engage and inform audiences.
• Monitor engagement for optimal posting times and days.

Consistent Posting Schedule

• Maintain a consistent posting schedule to engage and inform audiences.
• Monitor engagement for optimal posting times and days.

Engagement and Community Building

• Actively engage with the audience.
• Feature user-generated content and host giveaways, contests, and promotions.
• Visual Appeal
• Prioritize high-quality visuals in social media posts.
• Use professional photography or videography to highlight services.

Promotions and Special Offers

• Use social media to promote brand specific exclusive offers and discounts.
• Create exclusive deals for followers to incentivize engagement.

Partnerships and Collaborations

• Collaborate with complementary businesses, non-profits, and influencers.
• Expand brand reach and attract new customers.

Analytics and Optimization

• Analyze social media performance metrics to identify trends.
• Optimize strategies based on engagement tactics and impressions.
• Report trends and impression data to Senior Marketing Director
  

Customer Feedback and Reputation Management

• Work with Customer Service to monitor online reviews and address concerns promptly.
• Highlight positive customer experiences on social media

Stay Updated with Trends

• Keep abreast of industry best practices, trends, and social media algorithms.
• Adapt social media strategy for each individual brand and market segment.

Job Requirements

• Bachelor's degree in marketing, Communications, or related field.
• 2-3 years of social media management experience.
• Proven track record in social media management and content creation.
• Proficiency in social media analytics tools and platforms.
• Experience in the automotive industry is advantageous.
• Comprehensive understanding of social media platforms and their functionalities.
• Exceptional written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Hands-on experience in leveraging social media for brand awareness.
• Aptitude for identifying target audience preferences and crafting tailored content.
• Competent proficiency in social media platforms and research.

Express Wash Concepts provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, or genetics.