Marketing Director

The Director of Marketing is responsible for managing all marketing operations of the organization including development, planning, and execution of various marketing programs and advertising initiatives in support of the organizations growth goals and reputation. The Director of Marketing interprets business objectives and develops successful marketing campaigns from idea to execution. They also ensure that the organization's message is clearly defined and distributed across all channels and targeted audiences, as well as the coordination of the organizations marketing budget.
Responsibilities:

• Liaison with various areas of the organization to ensure that the objectives and efforts of the marketing department are aligned with the organizations goals.
• Drive the organizations brand strategy, including assistance with possibly redefining and reimagining the organizations current brand strategy to ensure that it is properly aligned with the organizations strategic plan.
• Administer the organizations digital marketing program, including social media, internal website and email campaigns to ensure brand consistency.
• Create copy, source copy, and/or edit copy from other areas of the organization for marketing pieces, articles, and communications.
• Manage marketing distribution channels including website, email, social media, and print.
• Manage online reputation for the agency and individual locations. Generate positive online reviews and respond to reviews.
• Design print ads, flyers, emails, and websites.
• Maximize website performance, track keyword rankings, and implement SEO strategies.
• Approve and track to budget marketing expenditures.
• Set and achieve strategic goals related to social media metrics, advertising, and marketing campaign initiatives.
• Understand and guide efforts in graphic design as well as website creation and maintenance.
• Grow and develop an in-house marketing team.
• Build and manage a network of reliable external agencies and marketing professionals to supply marketing services.
• Conduct market research and stay abreast of competitor positioning.
• Support Sales in new business development initiatives.
  
  Qualifications:
  
  
• Experience in Tech Startup marketing .
• Bachelors degree in business, marketing, communications, or related field. Master's degree in related field highly desirable.
• 5+ years proven experience in a marketing manager or similar role.
• Growth orientation.
• Exceptional knowledge of current marketing techniques and platforms.
• Excellent analytical, leadership, and communication skills.
• Creative and entrepreneurial spirit.

Powered by ExactHire:123448