Online Marketing Analyst

DIGITAL MARKETING ANALYST

FTE Position - FOR IMMEDIATE HIRE!

• Location: Work-on site - Temple, TX
• Salary: $100K (DOE)

The Company

This 1000+ person organization is a leading national provider of customized electrical power solutions. Founded over 50 years ago, the company is fast growing and well-funded, synthesizing multiple brands acquired through acquisition. The company prides itself on culture, team dynamics, respect and problem solving.

The Position

Digital Marketing Analyst is responsible for executing the reporting and analysis needs for a rapidly growing marketing team.

You’ll work closely with the internal marketing team and other departments. Develop and analyze metrics used to hit performance targets for a multimillion-dollar annual marketing budget, including both operational and financial measures. This is a data-driven role in which your analysis will help drive company decisions impacting the business. Products are related to tech, energy infrastructure, sustainability and renewables.

Roles and Responsibilities:

• Grow, manage, and optimize digital channels for new customer acquisition.
• Manage data for reporting and analytics. Use trend tools including Google Analytics 4 and internal databases.
• Constantly test audiences, placements, solutions, and creativity, including structured A/B tests. Familiar with UTM parameters that allow for accurate tracking and measurement.
• Own relationships with assigned third-party solutions and make decisions based on their performance.
• Manage performance across a variety of marketing channels: search, programmatic display, paid social, affiliate, prospecting email, and rich media.
• Plan and communicate new campaigns and marketing opportunities.
• Day-to-day reporting of marketing efforts for spend, impressions, clicks, leads, and down funnel performance to marry this data to sales and revenue (actual and projections).
• Develop detailed, quantitative analysis while developing meaningful insights into business performance for marketing campaigns.
• Provide variance and impact analyses of lead generation, cost, revenue, and contribution margin.
• Manage daily and monthly reporting for media buyers and divisional leadership on marketing efforts, performance, and testing.
• Work with senior leadership to develop executive reports and insights.
• Continually evaluate and recommend possible marketing changes. Point out insights to the marketing team that could positively impact overall marketing/lead generation/optimization strategy.
• Generate and analyze daily and monthly marketing reports. Provide recommendations on strategies to optimize and improve performance.
• Negotiate agreements and manage outside vendors.
• Stay up-to-date on digital marketing trends, technologies, and approaches.
• Participate as a thought leader by sharing knowledge and best practices with marketing team, leadership and business unit teams.

Knowledge, Skills, and Abilities:

• Strong understanding of unit economics and profitability measures.
• Strong organizational and time management skills.
• Strong attention to detail.
• Intellectual curiosity toward research.
• Superior analytical and business judgment.
• Strong business acumen.
• Able to derive insights from data and make recommendations for adjustments based on insights.
• Highly motivated, resourceful, and self-directed with the ability to deliver under pressure.
• Understanding of digital marketing metrics and measurement.
• Fast learner who is career minded and seeks additional responsibility as earned.
• Excellent oral and written communication skills.

Requirements:

• 5+ years of total experience specifically in direct response marketing with direct experience with programmatic media buying, setting up campaigns, tracking performance, and optimization.
• Demonstrate knowledge of marketing solutions, strategy, and tools to effectively run advertising campaigns.
• Hands-on experience running media buys across buying platforms: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, and YouTube.
• Advanced Excel skills in pivot tables, vlookup, formulas, and manipulating data to identify trends.
• Microsoft Office including PowerPoint.
• Advanced Proficiency in Microsoft Excel.
• Familiar with lead generation metrics, preferred.
• Google Analytics experience and certification, preferred.

ADDITIONAL

• Sound time management skills, high integrity to work independently as well as superior interpersonal skills to collaborate and work well with other team members.
• Sound judgment and ability to maintain strict confidentiality.
• Ability to work efficiently in a fast-paced environment.
• Ability to work effectively under pressure with a sense of urgency with deadlines.

EDUCATION

• Bachelor’s degree in marketing, Data Analytics, Business Analytics, Statistics, Applied economics or Business Administration desired.

TO APPLY

Don't hesitate! We welcome your application! For immediate consideration, please send your resume as a word doc (preferred). All applications are promptly reviewed.

• Past managerial references required at point of offer.
• Background check required.

Thank you,

Amplify Professional Services, Inc.