Senior Home Care Marketer - Director of Community Relations and Business Development

Summary:

We are a growing in-home care company in Central Ohio, that is looking to add a second Director of Community Relations and Business Development, who is dynamic, driven and proactive. This role is responsible for working autonomously, as well as with the HomeWell Administrative team to market to the community and professional referral sources the value added services that HomeWell has to offer. This individual is primarily responsible for developing relationships with various referral sources for home care services. This position requires proven face to face sales skills to generate new business in the home care industry. Additionally, the Director of Community Relations will uncover and work with management to identify new joint business opportunities in the marketplace.

Essential Functions:

• Complete a minimum of 8-10 daily face-to-face sales calls with referral sources for purposes of generating business leads
• Attending senior focused networking meetings.
• Identifying new opportunities for business growth.
• Establish, grow, and maintain relationships with professional referral sources, such as hospital case managers, assisted living facilities, skilled rehab facilities, home health agencies, and hospice
• Plan, attend, and organize community marketing events to enhance our visibility in the community and generate new relationships and business opportunities, as well as marketing HomeWell in the community that we serve.
• Educating and utilizing Value demonstration for referral sources and consumers.
• Ensure that lead sources are stocked with HomeWell marketing materials.
• Document networking and outreach activities in the marketing section of the HomeWell Management System.
• Maintaining current and prospective contact information for lead sources in the HomeWell Management System.
• Attend staff meetings.
• Basic cross-training in other roles of the business, so can assist as needed and directed by the Executive Director.

Minimum Eligibility Requirements:

• Consultative sales experience in home care, senior care, hospice, or related field required
• Ability to interface effectively with professionals in a variety of positions (finance, legal, health care, etc.)
• Ability to execute the sales plan
• Bachelor’s degree in related field preferred (sales, marketing, business administration, etc.)
• Valid drivers’ license and proof of insurance required
• Ability to travel locally to meet with professional referral sources
• Self-motivated with ability to thrive with minimal direct supervision
• Outgoing and friendly personality
• Excellent verbal and written communication skills
• Excellent mentoring, coaching and people management skills
• Effective time management.
• Ability to establish rapport and build trust both with company staff as well as with referral sources and prospective clients
• Accountable for meeting and exceeding sales goals
• Ability to take a leadership role in growing the business