Digital Marketing Manager, Home Services (B2C)

Digital Marketing Manager, Home Improvement

THIS IS AN ON-SITE ROLE, BASED IN OUR COLUMBUS OHIO HEADQUARTERS

As the Digital Marketing Manager, you’re extremely passionate about marketing, lead generation, lead acquisition, and lead conversions. You have a fire in your belly for acquiring and converting leads and analytics is your best friend. You will pour through a huge data set to find clues to find where and how your results could be improved. You’ve developed and executed digital and omnichannel marketing campaigns and are comfortable collaborating with internal design and content creation teams. You love nothing more than digging into buyer journeys and creating lead funnels and nurture tracks utilizing buyer personas, and demographic and psychographic information to optimize your results. You embrace technology, think AI has tremendous value, and want the newest marketing automation and conversion hacks to get you more and better results. You get into the weeds and treat your marketing funnel like it’s inside your own Company.

Core Areas of Digital Marketing Ownership:

• Target prospects in our database to re-ignite interest in our services and meet lead generation and conversion goals using a wide variety of digital and omnichannel marketing tactics (email, sms / text, digital advertising, and a variety of media, etc.).
• Analyze your digital marketing efforts and use data and deep analytics to find gaps; propose and execute ideas to strengthen our approaches and efforts.
• Utilize third-party consumer data to align marketing targets and tactics to our core audiences.
• Leverage tools like A/B testing to select the optimal strategies, highest-performing campaigns, and overall best practices based on data, facts, and insights.
• Create and execute effective email, sms / text and targeted social and PPC campaigns, constantly optimizing to ensure optimal results.
• Create initial monthly digital marketing budgets for review and approval, and design programs to meet or exceed monthly lead acquisition and conversion goals.
• Analyze data (contact rates, etc.) that drive excellence in the areas of call, email, text, and digital marketing cadences to continuously optimize conversion rates.
• Determine the right approach for content and creative for each market segment/demographic profile by collaborating with the Corporate Marketing Team.
• Attain a strong knowledge of where Improveit fits in each region's marketplace, as well as where Improveit! fits in each market by product line.
• Compile and continuously update competitor marketing information and tactics, and leverage that to our advantage to improve the effectiveness of our efforts.
• Set database and omnichannel marketing KPIs and utilize data and analytics to fuel the best marketing decisions.

Core Digital Marketing Manager Qualifications:

• Bachelor’s Degree in Marketing, Advertising, Communications, Digital/Tech or Business Management, or a related field, MBA considered a plus
• Marketing experience in home improvement, home remodeling, replacement windows, HVAC, siding, roofing, lawn care, landscaping, bathroom remodeling, gutter protection systems, or related home services is highly desired
• Minimum of 5 years of experience with digital marketing, email marketing, text marketing, lead generation, lead conversions, and omnichannel marketing strategies and tactics, being a firsthand owner of programs, processes, and results.
• Ability to assist with setting strategic direction, as well as being heavily involved with implementation, testing, and continuous optimization
• Experience with database analysis and segmentation, highly desired
• Exceptional analytical acumen
• Entrepreneurial drive and can-do attitude
• Strong ability to forecast, see trends, and act
• Background in data-driven decision making
• Background in Conversion Rate Optimization (CRO), a plus
• Experience with Salesforce, a plus
• Experience with Ring Central Contact Center, a plus
• Experience with Salesforce Marketing Cloud, HubSpot, or similar marketing automation system, strongly preferred
• Extremely tech-savvy and able to learn new software programs for use in decision-making.

THIS IS AN ON-SITE ROLE, BASED IN OUR COLUMBUS OHIO HEADQUARTERS

What We Offer:

• Highly Competitive Compensation + Lucrative Bonus Opportunity
• Medical and Dental Insurance Options
• 401k Retirement Savings Plan /w Employer Match
• Paid Vacation and Personal Days
• Upbeat, Positive Work Environment
• Career Advancement Options
• Contests and Fun Culture Initiatives
• Brand New Offices
• Fast-paced, Growth-Oriented Workplace
• Advanced Technology Tools
• Focus on Work-Life Balance
• Strong Commitment to Marketing Excellence Across the Organization
• Stability of a 35-year-old Company with the fuel of a rocket ship!

About Us
Serving the needs of homeowners since 1989, Improveit! Home Remodeling is a leading replacement contracting company headquartered in Columbus Ohio. Markets served include Columbus, Dayton, Cincinnati, Louisville, Lexington, and Southern Indiana. We specialize in replacement windows, bathroom remodeling and kitchen transformations. BBB-Accredited and 24-time Consumers’ Choice Awards Winners, we’ve completed over 60,000 jobs with about one in four of those being for a repeat customer.

We foster a culture focused on winning and our passion is deeply rooted in continuous improvement. We seek leaders who are interested in developing leaders. For us, “Improveit” is more than a name – it’s an attitude that governs all that we do for our staff, our customers, and our communities.

We value curiosity, passion, continuous improvement, and the relentless pursuit of excellence. If working for an organization that is driven to be the best and understands that it takes a stellar mix of people, processes, and technology to be a leader, this could be the home for you. If the idea of helping our organization grow through marketing excellence and helping an incredible Company reach even greater heights sounds like music to your ears, we invite you to apply today.