Marketing Manager

A Northeast Ohio Engineered products manufacturer has an immediate opening for a Marketing Manager.

Job Summary:

The Marketing Manager is responsible for developing and implementing the marketing strategy to generate leads and increase market awareness of our innovative products.

Key Duties and Responsibilities:

• Collaborate with the President, Sales team and others to develop and implement marketing strategies that generate leads and broaden market awareness of products.
• Create the strategy, implement, and measure results for digital marketing to generate leads and support our growth objectives including SEO, Paid Ads, YouTube, LinkedIn and others.
• Develop and implement the website strategy including updates, new content, videos, blogs and white papers.
• In conjunction with the sales team, manage the CRM for e-mail campaigns, vertical marketing and other targeted communications including messaging, copy development, graphics, results measurement and other content.
• Assist with preparations and executing trade shows, both direct shows and Channel Partner events including establishing show objectives, messaging, contracts, exhibit hall coordination, logistics, setup and teardown.
• Develop relationships with Channel Partners to leverage our marketing activity through collaboration with them.
• Market research and development of highly targeted messaging to prospective target customers including identification of key contacts and decision makers.
• Create content for marketing communications including copy, videos and still images.
• Develop brochures and promotional pieces.
• Manage the marketing communications calendar.
• Other duties as applicable.

Essential Traits:

• Excellent communications and interpersonal skills.
• Able to multi-task and manage multiple priorities effectively.
• Results oriented and data driven to assess and improve results.
• Operates effectively in a team environment.
• High degree of accuracy, attention to detail and strong organizational skills.
• Hard working, hands-on with a high sense of urgency.
• Innovative; develops and implements new ideas.
• Achieves results by working with outside contractors as needed.

Key Metrics:

Lead generation quality and quantity.