Sales and Marketing Director / Community Relations Director

Sales and Marketing Director / Community Relations Director
Responsible for all aspects of marketing, branding, community outreach for the facility and the company wide relationship when and where necessary between the facility/company, residents, resident family, staff, and the public to facilitate admission of residents into a specific facility for the facility or facilities for which you are assigned. 

MAJOR TASKS, DUTIES AND RESPONSIBILITIES

 

• Conducts job responsibilities in a professional manner and accordance with the standards set forth by Assisted Living Standards of Virginia, applicable federal and state laws, and applicable professional standards.
• Works with executive director/administrator to enhance the overall customer service to our residents, resident families, and public by all staff.  Including, but not limited to, developing policy, providing in-service training, developing, and maintaining tools for monitoring success, programming, etc.
• Promotes the facility to the public, prospective and current residents and their families, and current and prospective employees.
• Promote goodwill with all facility employees through developing, planning and performing special events, awards, appreciations, and other recognition of employees to build better community and working relationships
• Participate in special facility events with Residents, Resident Families, Vendors, and other potential customers whenever planned or scheduled to provide additional support and enhance marketing efforts.
• Must be able to work cooperatively as a member of a team.
• Keeps confidential all resident and employee information received or learned.
• Sets up and maintains prospect and inquiry files, marketing and outreach contact files, and admission files for all residents, as deemed necessary, in a complete and current order.
• Develops and forms relationships with the community, community leaders, referral sources and their representatives.
• Participates in the development of marketing and outreach budget and maintain the annual marketing and outreach budget appropriately.
• Routinely monitors and evaluates the budget to determine if efforts are effective and efficient in meeting census goals and can make suggestions for necessary changes to improve goal attainment.
• Responsible for all aspects of marketing media material development, maintenance, distribution, and safeguarding of materials both material and intellectual in nature; including but not limited to website design/maintenance, email and social media postings and maintenance, etc.
• Communicate and work with corporate Directors and/or Officers, where/when appropriate to develop all aspects of marketing and outreach strategies, planning, execution, and expenditures.
• Develop systems to capture all prospects, follow up with prospects and tracking admitted and non-admitted prospects.
• Develop analysis of the marketing and outreach program to monitor success.
• Assists in developing proper in-house messaging, dialogue, and phone etiquette to provide consistent and tailored professional public perception of the facility.
• Assist staff to acclimate residents, their families, their representatives, or responsible parties into the facility to foster continuity in support and comfort.
• Maintains admission files in current condition and in compliance with state standards.
• Perform appropriate action necessary to support the overall success of the facility.
• Other duties that from time to time may arise and be requested that support the mission of the facility.
• Attends all mandatory meetings as directed by corporate office and/or Administrator/Executive Director.
• Assist in patient representative efforts, to the extent reasonable, to apply for various financial assistance programs including but not limited to Veterans Aid and Attendance, Pension Applications, Social Security representative payee changes, etc.
• Possess the ability to be self-motivated and not require much supervision.
• Performs other duties as assigned.

These statements set forth the basic tasks and duties of the job but are not intended to provide a detailed description of all functions that may be required to perform the job satisfactorily.

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