Marketing Manager

Marketing Manager

SUMMARY

The Marketing Manager reports to the Director of Marketing and Performance. The Marketing Manager is a key team member in the implementation of comprehensive marketing strategies that enhance the visibility, reputation, and enrollment goals of Columbus College of Art & Design. This role requires a nimble collaborator with a solid background in managing websites and supporting digital marketing campaigns, strong project management skills, and the ability to work well within and across departments.

RESPONSIBILITIES

Website management

• Acts as primary manager for CCAD website, overseeing site health, development needs, page design and performance
• Creates and/or oversees page creation and updates, depending on complexity of needs
• Ensures technical SEO best practices are applied consistently and pages are optimized for SEO
• Develops landing pages for campaigns and works with Director to continuously optimize performance through A/B testing
• Responsible for content maintenance calendar, communicating with partners in the department and across the college to ensure regular updates are made
• Acts as primary point of contact for back-end development partners
• Provides reports on technical performance as requested
• Makes recommendations for optimizing the user experience on the web

Marketing campaign support

• Assists director with day-to-day management of marketing campaigns, ensuring budgets are allocated appropriately to optimize campaign performance and maximize ROI
• Performs competitive research, as requested
• Coordinates with outside vendors, as needed, for support and campaign deployment
• Ensure creative assets and messaging content are consistently refreshed and on brand
• Ensure marketing spend across channels and platforms remains within budget
• Maintains calendar for creative updates and oversees organization of digital assets for campaigns

Email marketing support

• Develops templates for email marketing campaigns
• Builds emails and sends emails for Marketing & Communications
• Maintains list hygiene and ensures compliance with email stands and regulations
• Analyzes and reports on KPI's for email campaigns

Other

• Assists with audience research, as requested
• Demonstrates CCAD's core values of Respect, Positivity, Inspiration, and Accountability

SUPERVISORY RESPONSIBILITIES

This job has no supervisory responsibilities

QUALIFICATIONS

• 3-5 years marketing experience
• Strong knowledge of CMS platforms required; front-end website management experience preferred
• HTML & CSS skills preferred
• Knowledgeable in best practices related to technical SEO
• Solid understanding of digital marketing landscape and channel usage
• Experience building email marketing campaigns
• Experience with Adobe products (Photoshop, Illustrator, Dreamweaver, XD) a plus
• Ability to work both independently and collaboratively

EDUCATION and/or EXPERIENCE

• Bachelor's degree in marketing, communications or related field preferred
• 5 years marketing experience highly desirable
• Experience in higher education marketing is a strong advantage

PHYSICAL DEMANDS

The employee is regularly required to sit and talk or hear.

The employee frequently is required to finger, handle, or feel and reach with hands and arms.

The employee is occasionally required to stand, walk, and stoop, kneel, crouch, or crawl.

The employee must occasionally lift and/or move up to 25 pounds.

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to focus.

WORK ENVIRONMENT

The noise level in the work environment is low.

The pace of the work environment is moderate to fast.

The employee is occasionally exposed to outside weather conditions.

COMPENSATION: This position is full-time, Exempt, and year-round. Compensation is commensurate on experience and qualifications. CCAD offers a benefits package including:

• Vacation time
• Competitive Salary
• Health, dental, and vision insurance
• Employee Assistance Program (EAP)
• (3) free campus cafeteria meals
• 403(b) plan with company contribution
• Paid national holidays
• free campus parking
• Free admission to the Columbus Museum of Art (CMOA).
• Training and professional development opportunities
• PSLF Eligible Employer

HOW TO APPLY: Visit www.ccad.applicantpro.com/jobs/ to submit your application. When asked to upload application materials, please submit a resume/CV and a cover letter. If you are applying from any website other than CCAD or Indeed, you will receive a follow up email 3 hours after your initial submission directing you to follow the link and complete your application. You must complete this two-step process, or your application will be considered INCOMPLETE.

How to Apply:

Visit www.ccad.applicantpro.com/jobs/ to submit your application. When asked to upload application materials, please submit a resume/CV and a cover letter. If you are applying from any website other than CCAD or Indeed, you will receive a follow up email 3 hours after your initial submission directing you to follow the link and complete your application. You must complete this two-step process, or your application will be considered INCOMPLETE. Applications without a cover letter will not be considered.

About CCAD:

Columbus College of Art & Design teaches a diverse undergraduate and graduate student body in the midst of a thriving creative community in Columbus, Ohio. Founded in 1879, CCAD is one of the oldest private, accredited, and nonprofit art and design colleges in the United States. CCAD offers 11 BFA programs in a variety of visual art and design disciplines, a Master of Fine Arts in Visual Arts, and a Master of Professional Studies in Retail Design that produce graduates equipped to shape culture and commerce at the highest level. At the core of CCAD is The CCAD Way, one of Creative Collaboration, Intentional Inclusivity, and Proven Potential. Our Core Values of Respect, Positivity, Inspiration, and Accountability unite us. CCAD's Presidential Commission on Diversity, Equity & Inclusion works to help CCAD grow with intention into a more inclusive and equitable institution. Learn more at ccad.edu.

About Columbus:

As the 14th largest city in the country and the largest and fastest-growing city in Ohio, Columbus is collaborative, open, and dynamic. Between incredible arts and entertainment, exciting collegiate and professional sports, and a spectacular downtown riverfront of sprawling greenspace, Columbus has something for everyone. Here, you'll find all the culture and amenities you'd expect in a major city, with the friendly and approachable attitude of the Midwest. Franklin County, where Columbus is located, is the epicenter of the state's political, economic, and social presence and is home to 1.3 million residents with a median age of 34. Columbus is a top city for equality and was the recipient of a perfect score from the Human Rights Campaign in 2020. And central Ohio is serious about higher education: the Columbus region is home to 52 college and university campuses, with 22,000 annual college graduates. Because CCAD is closely tied to the city's numerous art and design spaces and ever-expanding districts, you'll have plenty of places to experience creativity and showcase your own.

EEO Statement:

As an educational and cultural institution, a culture of equity and inclusion is not an add-on at CCAD, rather it is central to how we define creative excellence and the health of our institution. CCAD believes that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability. At CCAD, we are determined to foster an environment of inclusion and equity. CCAD is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity.