Digital Media Campaign Specialist

Digital Media Campaign Specialist

THE ORGANIZATION

Hart is a full-service, independent brand transformation agency that creates growth for middle-market companies in the new experience economy. For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach higher. Our promise of Every Day Greater™ is an outgrowth of our distinctive capability to move audiences from apathy to advocacy by designing and deploying empowering, unified brand experiences. Join us in our never-ending quest to move brands to better places for a better world. 

THE ROLE

Join Hart’s Performance Marketing Team as a Digital Media Campaign Specialist. This is a dynamic role geared toward managing digital campaigns across multiple platforms, including SEM, Programmatic, Social, Email, Digital Audio, and others. You’ll play an integral role in campaign execution, optimization and reporting all while learning more about digital media advertising than you wanted to know. This position requires a systematic thinker, a keen eye for detail, strong organizational skills, and a commitment to driving results. 

WHO ARE WE LOOKING FOR

• Build, launch, and manage the delivery of digital advertising campaigns across a variety of platforms, ensuring alignment with client objectives and KPIs.
• Specifically, the ideal person would be able to manage:
• SEM campaigns, including keyword and copy development, monitoring, pacing, optimization, and reporting.
• Programmatic buying, including forecasting, audience-building, campaign structure, pacing, optimization, and reporting.
• Paid Social campaigns, including an understanding of when to use a specific platform, audience creation, choosing the strongest creative option(s), pacing, optimization, and reporting.
• Populate web-based visualization tool reports (e.g., Google Data Studio, Tableau) and provide internal teams with performance trends and nuances.
• Analyze campaign performance against KPIs, identifying optimization opportunities to improve performance and implementing these optimizations.
• Stay updated with industry trends, tools, and certifications, as applicable.
• Adhere to workflow processes to ensure deliverables are completed accurately and on time.

EXPERIENCE REQUIRED

• Bachelor’s degree in advertising, Marketing, Business, Analytics, Data Sciences, or related field.
• 2+ years of experience in digital media, especially SEM, Programmatic, and Social. Hands-on keyboard experience with a DSP, search engine, or social media platform is required.
• Strong organizational and multi-tasking skills.
• Proficiency in digital platform and SEM tools (e.g., Facebook/Instagram, Google Analytics, Google Ads, HubSpot, Ad Serving technologies).
• Experience with web analytics and visualization tools (Google Data Studio, Tableau, Datorama, etc.).
• Solid understanding of media planning, buying processes, and digital advertising fundamentals.

PERSONAL SKILLS AND CHARACTER TRAITS

• You enjoy the creative atmosphere and energy a modern agency setting provides. 
• You have very strong interpersonal skills and top-notch verbal and written communication skills. 
• You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes.
• You are deeply fluent in digital, eager to learn, and want to grow rapidly in our organization.
• You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds.
• You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.
• You can work fast and independently with great precision and accuracy. 

WHAT WE OFFER

• An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values:
• We are Champions for Others.
• We are Human-First.
• We Act as One.
  We incite New Growth. 
• We invite Exploration.
• A fruitful salary, perks, and benefits package.
• A hybrid work environment.
• Generous amount of paid time off annually + paid holidays.
• Flexible spending accounts for health and dependent care. 
• Health Savings Account option with employer match. 
• Paid short-term and long-term disability coverage. 
• Daily snacks, beverages, and full access to our on-site tavern and lounge.
• An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.

We employ great people from an ever-widening variety of backgrounds – not just because it’s the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Meet us on @_hartinc and hartinc.com/careers to learn more. 

Hart is an equal opportunities employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.