Grassroots Marketing Representative

Job Description:

GRASSROOTS MARKETING REPRESENTATIVE Are you interested in joining a growing business that is committed to family, promotes employees from within, is passionate about protecting the environment, has an inspiring company culture, and is actively involved with the community and local charities? If so, this opportunity might be for you! THE POSITION: The Grassroots Marketing Representative is an individual who builds brand awareness within the community through connections with other businesses, non-profits and service clubs in the surrounding area. The purpose of this position is to enhance marketing efforts through word-of-mouth, sponsorships and event planning to build relationships, connect families, strengthen communities and personalize the automotive experience; all of which are a part of our LaFontaine Automotive Mission. THE PERKS: Competitive Compensation Employee Referral Program Employee Discounts on Sales and Service Benefits Package (Medical, Dental, Vision, Employer Paid Life/AD&D, Employee Assistance Program, Pet Insurance) Voluntary Benefits (Flexing Spending Account, Life/AD&D, Short-Term and Long-Term Disability, Critical Illness, Accident Insurance, Legal & Identity Theft Protection) 401(k) and Employer Match Holiday Savings Program with Employer Match Paid Time Off Holiday Pay Skills & Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Excellent oral and written communication skills. Ability to work harmoniously with co-workers, clients, independently, as well as with the general public. Self-starter, professional, punctual, reliable, and neat. Strong attention to detail and accuracy. Highly organized, proficient in data management, working within a budget, ability to prioritize and meet deadlines. Proficient with computers and applications including Microsoft Office 365, Canva, Facebook, and etc. Education and Experience: High school diploma or GED certificate preferred. Valid Driver’s License Previous experience in Marketing. Essential Duties & Responsibilities: Build relationships within the surrounding community that relate to profession and enhancement of the business. Organize and create community events to connect families and strengthen communities. Phone, in-person and Zoom meetings with surrounding businesses and community partners to maintain and build business. Create, develop, and event plan, including planning in advance, gathering materials, working with a set budget, setting up and tearing down, inviting guests. Community involvement, including local chambers, non-profits, and service clubs. Ability to drive up within a 1-hour radius of primary dealership location. Follow policies and procedures as set forth in the Employee Handbook. Any other duties as assigned. Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 15 pounds at times. THE COMPANY: Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally-recognized LaFontaine Automotive Group includes 54 retail franchises, 9 collision centers and 34 Michigan retail locations. The group employs nearly 2,500 individuals. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities.  The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non-profit organizations, educational institutions, and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales to service to parts, LaFontaine Automotive Group is able to meet any customer’s specific needs. LaFontaine represents the following brands: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Jeep, KIA, Lincoln, Mazda, RAM, Polestar, Subaru, Toyota, Volvo, and Volkswagen. The LaFontaine Family Deal; it’s not just what you get, it’s how you feel. Visit www.familydeal.com for additional details. Our Mission: To Build Lifelong Relationships that Connect Families, Strengthen Communities, and Personalize the Automotive Experience.  Our Core Values: Accountability, Responsibility, Respect, Communication, Teamwork, Passion. LaFontaine Automotive Group is an equal opportunity employer. TIER2