Senior Program Manager

The primary role of the Senior Manager is to oversee the design and implementation of an advertising and outreach strategy for NCCER’s Build Your Future (BYF) initiative. The goal of BYF is to be a nationally recognized resource for awareness and connection to careers in construction. The Senior Manager will design, implement, and manage outreach campaigns to shape positive perceptions about careers in the constructions industry, the benefits of careers in construction, and the advantages of pursuing a technical education track with the goal of attracting more people to the construction industry.

Areas of Responsibility:

1. Design a national digital outreach strategy to build the future pipeline of craft professionals.

• Using new and emerging technologies, speak directly to individuals who may not be thinking about careers in construction
• Through testimonials, industry professionals, and influencers share the impact construction has on communities and individuals
• Develop engaging campaigns to diversify message reach beyond traditional audiences

2. Inform, engage, and educate students, parents, and educators on the benefits and opportunities of careers in construction foster connections to education and industry.

• Collaborate with the director to develop a targeted action plan to reach students, parents, and educators
• Develop messaging and collaborate on media to share the benefits of careers in construction, economic opportunities, and positive social impact
• Work with other departments to ensure the execution of projects and objectives
• Refine and redeploy digital ad campaigns informed by ongoing analysis of metrics
• Work with the project leads overseeing CareerStarter and Hard Hat Heroes to ensure synergy in marketing efforts and appropriate segmentation of messaging and ads

3. Connect with organization and education leaders to build synergistic partnerships to advance this mission of NCCER and goals of BYF.

• Manage departmental agreements, processes and procedures for partnerships with industry, education, and related associations
• Explore new partnership opportunities and act as the primary point of contact to analyze and meet partnership needs

4. Provide direct supervision, guidance and evaluation of team members

• Collaborate with senior managers to ensure that projects are functioning smoothly across teams
• Provide in-depth knowledge of project goals and planning
• Conduct regular employee evaluations providing feedback, professional development, and guidance as deemed necessary by performance

5. Maintain the initiative’s brand identity and provide direction for promotions that increase overall brand awareness

• Oversee content across websites and promotions
• Collaborate with the marketing department to develop articles, blogs, emails, best practices, videos and press releases supporting the initiative
• Assess current competitor offerings, seeking opportunities for differentiation

6. Attend and present on behalf of the organization and initiative at events, conferences and meetings as requested

7. Drive the Build Your Future scholarship program

• Lead the development of scholarships with partners
• Oversee scholarship management and tracking
• Monitor and report on program success

8. Manage initiative budget in collaboration with philanthropy and partnerships director

• Manage team resources to ensure all projects are completed on time and within budget
• Manage monthly and annual expenses including engaging in annual budget forecasting
• Work with the director of plan future initiatives and forecast expenses

9. Manage and report metrics that accurately represent the initiative’s mission and goals

10. Other duties as assigned; as this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

• Bachelor’s Degree in related field and/or career and technical education (CTE) or recruitment experience in the construction industry
• Minimum five years’ experience in digital ad strategy
• Google analytics experience required
• Excellent oral and written communication skills
• Strong analytical and project management skills
• Comfortable working independently and in teams
• Ability to work effectively in a multi-task, detail oriented, and deadline-driven environment
• Confident and dynamic personality
• Proactive, positive team player
• Excellent organizational skills
• Dependable in attendance and performance
• Some travel required

Software Skills:

• Microsoft Office 365 Suite
• Ability to use WordPress or similar website management systems
• Basic knowledge of social media platforms
• Salesforce, Adobe Creative Suite, Google Suite and HTML preferred