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in Marianna, FL

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Hours Full-time, Part-time
Location Marianna, Florida

About this job

Job Description

Job Description
Description:

Come work with the best! Walt Massey Automotive Group is seeking to fill the role of Digital Merchandising Specialist. If you’re looking for success, professional training and are truly committed to learning the automotive sale industry we welcome you to apply today to join our team. Apply for a position where you can contribute to our goal of providing an extraordinary automotive experience to all of our clients. We set each member up for success by providing comprehensive highly-specialized on the job training and ongoing personal development for each position within our organization.

  • SEO Content
    • Maintaining Why Buy Pages for each site.
    • Developing Landing Pages, blog posts, and other content pages utilizing SEO tools to ensure maximum search engine ranking.
  • Vehicle Description Pages
    • Utilizing SEO Software to develop optimal vehicle descriptions.
  • Website Functionality
    • Ensuring the sites host the best available functionality, including on Mobile Versions.
  • Monthly Site Audits
    • Utilizing provided software to initiate and review site audits
    • Making adjustments to site with audit suggestions
  • E-Commerce Functionality and Innovation
    • Assist with Onboarding, Maintenance, and Implementation of E-Commerce Software
  • New Sites
    • Assist with implementation and maintenance of new sites.
  • Site Design Updates
  • Monitoring/Maintenancing Inventory Integrations
    • Including, but not limited to:
      • CarGurus
      • CarFax
      • Facebook
      • AutoTrader
      • Dealer Sites
      • Group Site
    • Optimizing our ranking on 3rd party sites
  • Work alongside Digital Marketing Specialists to implement effective E-Campaigns.
  • Develop and Maintain reporting on Site Traffic, as well as monitoring relevant conversions.

What we offer

* Fun, friendly work environment

* Health insurance

* Dental, vision insurance

* 401 (K) plans

* Paid Holidays

* Paid vacation time

* Paid training

Requirements:

Job Requirements:

  • Bachelor's or Associate's Degree is preferred, but not required.
  • Advanced Proficiency with Computers
  • Proficient Knowledge of Marketing Channels
  • Previous experience with Digital Marketing, SEO, SEM preferred
  • Basic understanding of Search Engine Optimization.
  • Ability to receive and apply feedback
  • Ability to work independently and alongside a team