Digital Marketing Analyst

Minimum Skills required:

● Superior oral and written communication skills

● Knowledge of digital marketing/social media and branding best practices

● Strong interpersonal skills and ability to work with a variety of individual work styles

● Strong project leadership, organizational and time management skills with impeccable attention to detail

Job Duties and Responsibilities:

● Build, plan and implement the overall digital marketing strategy

● Manage the strategy

● Stay up to date with latest technology and best practices in the automotive industry

● Manage and oversee various digital marketing channels

• Facebook
• Email Campaigns
• Google Ads
• Organic Search
• Website(s)

● Measure ROI and KPI's per dealership rooftop and report findings to your manager and the General Managers per store

● Oversee and manage the dealerships social media accounts

● Suggest activities for improving the quality of online content

● Track, measure, and implement SEO optimizations

● Track and measure Google Analytics metrics and provide reports to each General Managers

● Research and forecast future sales and performance trends with your team

● Research competitors and provide suggestions for improvement

● Keep abreast with industry and market trends and best practices

● Creation and upkeep of online assets,develop content strategy and new content

● Develop email templates, drip programs, and provide sales with the tools they need to move leads down the funnel

● Reputation management

● Coordinate In-house marketing efforts and events with General Managers